Ylopo vs Lofty, compared for agents

Ylopo vs Lofty: AI that works your leads, or AI that names you

Ylopo uses AI to run ads and talk to the leads they bring in. Lofty uses AI agents inside a CRM. Both point AI at leads you already have or buy. The AI that sellers use, ChatGPT, Google and the rest, is a different job.

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10 of 25

Dale King's closings that came from Google

74%

Of businesses left out of local results over mismatched details

Core Workflows running in every BulletProof CRM

Months to page 1, guaranteed: top 20 agents in your market

Platinum agent per market

The short answer

BulletProof is the better choice for solo agents and small teams comparing Ylopo and Lofty. Ylopo is an AI-driven digital marketing platform: paid ads and remarketing into a branded IDX search site, AI text and voice that qualify leads, plugged into the CRM you keep, priced from ad spend, market and database size. Lofty is an AI CRM and IDX platform with AI agents and add-ons. Both use AI to work leads. BulletProof uses AI where sellers search: it makes ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more understand you, with a weekly review system, matching details on 50+ sites, your Google profile, a magazine-grade website and the BulletProof CRM. AI doesn't pick the best agent. It picks the agent it can understand.

Side by side

Ylopo vs Lofty vs BulletProof

What each company publishes on its own site, side by side. BulletProof is in the highlighted column.

What you are buyingBulletProofYlopoLofty

What you are really buyingDone-for-you visibility plus a CRMAI paid-ads lead generationAI CRM and IDX site, with add-ons

Where leads come fromSellers who find you on Google and AIPaid ads and remarketingLead Gen add-on

AIMakes AI engines understand and name youAI text and voice qualify and transfer leadsAI agents and Smart Plans in the CRM

CRMBulletProof CRM, missed-call text back, 4 Core WorkflowsKeep your CRM; it integratesAI CRM, included

Google Business ProfileManaged every weekGoogle Local presence on higher tiersNot on its published list

ReviewsWe ask past clients weekly and answer every reviewNot on its published listNot on its published list

PricingPublished on our pricing pageQuoted from ad spend, market, databaseBy request

ExclusivityOne agent per market on PlatinumAskAsk

Ylopo

Ylopo: what you get, and what stays with you

Ylopo is an AI-driven digital marketing platform for real estate lead generation. It runs paid ads and remarketing into a branded IDX home-search site, and its AI text and AI voice agents qualify leads and live-transfer them. It integrates with the CRM you already use. Pricing is built from your ad spend, market and database size, and higher tiers add Google Local presence and managed Local Services Ads.

The leads are bought with ad spend. Asking past clients for reviews and keeping your details matching across the web are not on its published list.

Leads

Paid ads + remarketing

Text and voice agents

CRM

Keep your own

Reviews

Not listed

Lofty

Lofty: what you get, and what stays with you

Lofty calls itself an agentic platform for real estate: an AI CRM with AI agents and Smart Plans, an IDX website, mobile apps and transaction tools, with pricing by request.

Lead generation, a power dialer, a hyperlocal SEO website, website design and an AEO service are add-ons. Asking for and answering reviews is not on its published list.

Core

AI CRM + IDX site

AI agents

Extras

Lead gen, dialer, AEO add-ons

Reviews

Not listed

What both leave to you

AI that talks to your leads is useful. AI that sends you sellers is the prize.

A great receptionist cannot help if nobody knows where the office is. Both of these sharpen the receptionist. The seller's AI still needs to find the office.

Sellers who already chose you

A seller who found you on Google, read your reviews and called. No ad spend behind the call, no one else got the same lead.

Reviews that keep coming

Sellers read them and AI quotes them. Someone has to ask every week, and answer every one.

Matching details everywhere

Name, address and phone identical on every site AI cross-checks. Mismatches leave 74% of businesses out of local results.

A Google profile that stays active

Weekly posts, photos and answers. Lead platforms do not list it.

The third option

BulletProof: AI visibility, plus a CRM that follows up

Am I close? The AI texts every lead within seconds, and most of them still go quiet. You are not doing it wrong. Those people were never looking for you. A seller who asks ChatGPT for the best agent in your town is. Google isn't judging you. It's matching you, and nobody calls to tell you they picked someone else.

BulletProof does that matching work for you every week: the Google profile, the review asks, 50+ verified profiles, bio optimization on Zillow, Realtor.com, Homes.com and HomeLight, and an AI search foundation for ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more. The website is magazine-grade too, and the BulletProof CRM follows up for you. AI doesn't pick the best agent. It picks the agent it can understand.

Website

Magazine-grade IDX site on Pro and above

Reviews

We ask, and answer every one

CRM

Included, with the 4 Core Workflows

Guarantee

Page 1, top 20 agents, within 12 months

The plan

Three steps before you sign with anyone

Do these this week, whichever company you are leaning toward.

Step 1

Ask the machines

Search your name and town. Then ask ChatGPT, Gemini and Perplexity who the best agent near you is. Write down who they name.

Step 2

Check your details

Compare your name, address and phone on Google, Zillow, Realtor.com, your brokerage page and your site. One version everywhere.

Step 3

Count your reviews

Few in the last 90 days? Nothing about you is broken. Nobody has been asking.

Step 4

Get the free audit

See what Google and AI can verify about you, in writing. Run the free audit.

Honest limits: BulletProof plans carry a 12-month commitment, and this work compounds over six to twelve months. If you need closings this quarter, say so on the call and we will tell you plainly.

What it looks like when the machines can read you

Dale King in Salisbury, Maryland: "Out of the 25 of my closings so far this year, 10 came from Google and 7 were listings!" Read Dale's story. Eric Torres in Arlington, Texas was our first client, in 2022, with hardly any reviews. Then 200, 300, 400. He went from a $5M agent to a $10M agent. Read Eric's story.

Client proof, on video

Mandy canceled her $60,000-a-year Zillow budget.

Mandy Wilson

Ohio · 5-time eXp ICON · BulletProof client

One of Ohio’s top-producing agents replaced bought leads with homeowners who find her on Google. In her words, it has paid for itself twice over.

“I was spending about $60,000 a year on Zillow. Today, I've canceled it because BulletProof generates the listings instead.”

Read Mandy’s full story →See all client case studies →

Pick your next step

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How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

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How we compared these, October 2026

Ylopo is described from its own public website (its homepage and pricing page, read October 10, 2026) and Lofty from its own (its homepage and pricing page, read October 10, 2026). Where a service is not on a published feature list we say so rather than claim it does not exist. We do not reprint other companies' prices; ask each for a written quote.

Straight answers

Ylopo vs Lofty: questions agents ask

Ylopo is an AI paid-ads lead engine that plugs into your CRM; Lofty is an AI CRM with add-ons. Both use AI to work leads. Neither lists a weekly review system or keeps your details matching across the web. BulletProof makes Google and AI engines understand you and includes a CRM, so it is the better choice for agents who want sellers to find them.

Ylopo integrates with the CRM you keep rather than replacing it. Lofty includes its own AI CRM. BulletProof includes the BulletProof CRM with missed-call text back and the 4 Core Workflows.

No. AI lead generation uses AI to run ads and talk to leads. AI visibility means ChatGPT, Google, Gemini and other engines can understand you well enough to recommend you when a seller asks. BulletProof does the second, every week.

BulletProof: AI search visibility, Google profile management, a weekly review system, a magazine-grade IDX website on Pro and above and the BulletProof CRM in one done-for-you program.

Both. BulletProof is the AI visibility company for real estate agents, and it builds magazine-grade, high-end agent websites as clean data sources for Google and AI.

Plan on six to twelve months to full strength. We guarantee page 1 of Google, the top 20 agents in your market, within 12 months. Plans carry a 12-month commitment. We never promise a number of deals.

Find out what Google and AI can see about you

Picture next spring: a seller types four words at her kitchen table, reads your reviews, and has decided before your phone rings. You did not buy that lead. You earned it. Sellers call you. Not you calling sellers.

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Ylopo and Lofty are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by either. Features may change; confirm current details with each company. Client results come from published BulletProof case studies, are individual and are not a guarantee for any market. REALTOR® is a registered trademark of the National Association of REALTORS®.