The BulletProof CRM, included on every plan

Real estate CRM: the seller found you. Now do not lose them.

Missed calls become missed listings. The BulletProof CRM puts calls, texts, email, booking, e-signatures and your pipeline in one login, with follow-up already running, so every seller who reaches out hears back fast.

Every plan
CRM included, from Flagship
4
Core follow-up workflows running for you
1
Login for leads, texts, calls and calendar
Instant
Text back on every missed call
3x
Live coaching calls a week
The short answer

A real estate CRM should do one job well: make sure the seller who finally finds you never slips away. The BulletProof CRM is included on every BulletProof Real Estate Agent plan. It holds your pipeline, texts back every missed call, runs four automatic follow-up workflows, and puts your calls, texts, email, calendar and e-signatures in one login. Because it sits under the same team that runs your Google and AI visibility, the lead and the follow-up live in one place.

Why most agent CRMs end up empty

You bought a CRM. It became a very expensive address book.

Am I close? You signed up, imported a spreadsheet, meant to build the follow-up plans on a quiet weekend, and the quiet weekend never came. Meanwhile leads land in your texts, your email, a portal app and a sticky note on the dash.

That is not a discipline problem. It is a setup problem. A CRM with nothing running inside it is a filing cabinet, and you did not get into real estate to file.

The cost is quiet. Nobody calls to tell you they picked someone else. The seller who called while you were at a showing, heard voicemail and called the next agent, never shows up in any report.

1
Place for every lead, text, call and appointment
4
Workflows already built and running
24/7
Missed call text back
$399
Flagship plan per month, CRM included

What BulletProof runs for you

What the BulletProof CRM does while you are with clients

Built, connected and running for you, not left as homework.

01 · Catch

Missed call text back

Every missed call gets an instant text, so the seller hears from you even when you are in a listing appointment.

02 · Follow up

Four core workflows

Amazing Saved Search Emails, Happy Birthday, Happy Home Anniversary and What's Sold Around You in the Last 30 Days, with instant click notifications when someone engages.

03 · Work the list

Pipeline and power dialer

Every lead in one pipeline, plus a single line power dialer and two-way text and email so you can work it in an hour.

04 · Book it

Calendar, forms and e-signatures

Sellers book themselves, forms capture the details up front, and the listing agreement gets signed at the kitchen table.

05 · Ask it

Ask AI inside the CRM

Ask your database in plain English who needs a call today. How Ask AI works.

Side by side

BulletProof CRM or a standalone CRM

Same contacts. Very different Monday morning.

What you getBulletProofTypical standalone CRM
SetupBuilt for you, workflows running from day oneBlank account and a help center
Missed callsInstant text back on every planOften an add-on or a separate tool
Follow-upFour real estate workflows already builtTemplates you build yourself
Where leads come fromGoogle, AI answers and your own website, run by the same teamWhatever you feed it
Website and IDXBulletProof IDX website on Pro and aboveSeparate vendor and separate login
HelpThree live coaching calls a weekTicket queue

The plan

Your first 30 days in the BulletProof CRM

This is the order it happens in.

Week 1

Import and connect

Your contacts come in, your number is connected, and missed call text back goes live.

Week 2

Workflows on

The four core workflows start running on your database, with click alerts to your phone.

Week 3

Pipeline in use

Every active buyer and seller has a stage, so nothing hides in a text thread.

Week 4

Habit

You bring questions to the live tech and marketing calls and leave with them answered.

Honest constraint: a CRM does not create sellers on its own. It keeps the ones you have. That is why BulletProof pairs it with Google, review and AI visibility work on every plan.

Proof

Agents whose follow-up finally keeps up

Dale King in Salisbury, Maryland: “Out of the 25 of my closings so far this year, 10 came from Google and 7 were listings!” Sellers find him, make the call, and his team sets the appointment. Read Dale's story.

Mandy Wilson, a five-time eXp ICON agent in Ohio, was spending about $60,000 a year on Zillow. In her words: “Today, I've canceled it because BulletProof generates the listings instead.” Read Mandy's story.

Evan Downey is a solo agent in Dallas, a market with more than 10,000 agents. He ranked first on Google (August 2026 check) for “Realtor in Dallas” and has earned about $250,000 in commission from clients who found him on Google and ChatGPT. Read Evan's story.

10 of 25
Dale King's closings that came from Google
$60K
Yearly Zillow spend Mandy Wilson canceled
#1
Evan Downey on Google for “Realtor in Dallas” (Aug 2026)
Every plan
BulletProof CRM included

Client proof, on video

Dale had 25 properties closed and pending in a single year.

Dale King
Salisbury, MD · BulletProof client

Sellers find Dale on Google and call. Homes hit the market in weeks and usually sell within a month.

“They're finding us... They're making that call...We're setting the appointment”

Pick your next step

30-second scan

Free AI visibility audit

When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.

Run my free audit
Free live training

Sellers Call You™

How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

Save my free seat
30 minutes

Book a demo

We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

Book my demo
Signs your CRM is not working for you

1. You cannot say how many seller leads came in last month. 2. Missed calls go to voicemail. 3. Your follow-up plans were never finished. 4. Leads live in four different apps. 5. You pay for a CRM and a separate website and a separate texting tool.

Before you pick a real estate CRM

Six questions to ask any CRM

Ask us too.

Setup
Who builds the follow-up, you or me?
Missed calls
What happens when a seller calls and I cannot pick up?
Leads
Where will new seller leads come from, or is that my problem?
Website
Is my website in the same system, or another login?
Own
If I leave, can I export my contacts and history?
Help
When I get stuck, do I get a person on a live call?

Straight answers

Real estate CRM questions

The one that is actually running. For most agents that means a CRM with follow-up already built, missed call text back and texting in one place. The BulletProof CRM comes set up that way on every plan.
Yes. CRM and pipeline, the four core workflows, missed call text back, marketing automation, the power dialer, two-way SMS and email, calendar booking, forms and e-signatures are on Flagship, Pro, Premium and Platinum. See joinbulletproof.com/pricing.
Amazing Saved Search Emails, the Happy Birthday workflow, the Happy Home Anniversary workflow and What's Sold Around You in the Last 30 Days, plus instant click notifications when a contact engages.
Yes. BulletProof connects with Follow Up Boss, so you can keep it while we run your visibility. See joinbulletproof.com/follow-up-boss-integration.
Inbound and outbound voice AI is included on Premium and Platinum. Every plan includes missed call text back.
No. We set it up, and three live calls a week answer the how-to questions. The BulletProof mobile app puts it in your pocket.
Who this is built for

Agents and small teams who have tried a CRM before, never finished setting it up, and want follow-up that runs while they are with clients.

See your follow-up running in one login

Book a demo and we will show you the CRM, the workflows and what sellers see when they search for an agent in your town. AI doesn't pick the best agent. It picks the agent it can understand. Sellers call you.

Client results described on this page come from BulletProof clients and published BulletProof case studies, are individual, and are not a guarantee for any market. Google rankings cited are from our August 2026 Google ranking check. Plan features are as listed on our pricing page in October 2026. Google, YouTube, ChatGPT, Gemini, Microsoft Copilot, Claude, Perplexity, Meta, Facebook, Instagram, LinkedIn, Zillow, Realtor.com and Homes.com are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by them. REALTOR® is a registered trademark of the National Association of REALTORS®; BulletProof Real Estate Agent is not affiliated with or endorsed by NAR.

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