Ylopo vs BoomTown, compared for agents

Ylopo vs BoomTown: AI or concierges, the leads are still rented

Ylopo runs ads and lets AI text and voice agents qualify the leads. BoomTown runs paid lead generation and puts human concierges on your database. The difference is who answers the lead. The similarity matters more: when the ad spend stops, so does the flow.

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10 of 25

Dale King's closings that came from Google

74%

Of businesses left out of local results over mismatched details

Core Workflows running in every BulletProof CRM

Months to page 1, guaranteed: top 20 agents in your market

Platinum agent per market

The short answer

BulletProof is the better choice for solo agents and small teams comparing Ylopo and BoomTown. Ylopo is AI-driven paid lead generation: ads and remarketing into a branded IDX search site, AI text and voice agents that qualify leads, plugged into the CRM you keep. BoomTown is paid lead generation, IDX websites, a predictive CRM and Success Assurance lead concierges. Both are rented lead flow. BulletProof builds visibility you own: your Google profile, a weekly review system, matching details on 50+ sites, a magazine-grade website and the BulletProof CRM, so ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more understand you. AI doesn't pick the best agent. It picks the agent it can understand.

Side by side

Ylopo vs BoomTown vs BulletProof

What each company publishes on its own site, side by side. BulletProof is in the highlighted column.

What you are buyingBulletProofYlopoBoomTown

What you are really buyingDone-for-you visibility plus a CRMAI paid-ads lead generationPaid lead gen, IDX site, CRM, concierges

Where leads come fromSellers who find you on Google and AI answersPaid ads and remarketingPaid lead generation campaigns

CRMBulletProof CRM, missed-call text back, 4 Core WorkflowsNot included; integrates with yoursPredictive CRM with lead concierges

WebsiteMagazine-grade IDX site on Pro and aboveBranded IDX home-search siteIDX website

Google Business ProfileManaged every weekGoogle Local presence on higher tiersNot on its published pages

ReviewsWe ask past clients weekly and answer every reviewNot on its published listNot on its published pages

Terms12-month commitment, page 1 guaranteeQuoted from ad spend, market and databasePackages; ask for terms

Coaching and supportLive group coaching every weekAskCoaching listed

Ylopo

Ylopo: what you get, and what stays with you

Ylopo is an AI-driven digital marketing platform for real estate lead generation. Paid ads, listing alerts and remarketing pull people to your branded home-search site, and AI text and AI voice agents follow up, qualify and live-transfer the ready ones to you.

Its pricing starts from your ad spend, market and database size, and it tells you to keep your CRM, so the system of record is a separate purchase. Google Local presence and managed Local Services Ads sit on higher tiers. Asking for and answering reviews is not on its published list.

Leads

Paid ads and remarketing

Text and voice agents

CRM

Keep your own

Reviews

Not listed

BoomTown

BoomTown: what you get, and what stays with you

BoomTown sells the tools, technology and teams for real estate: expert lead generation, IDX websites, an intelligent CRM and lead management services in flexible packages, Launch, Core, Grow and Advance. Its Success Assurance service puts lead concierges on your database to engage leads for you. It is part of Inside Real Estate.

The lead flow runs on paid campaigns, so it lasts as long as the spend does. Google Business Profile management and review asking are not on its published pages.

Leads

Paid lead generation

Help

Lead concierges

Packages

Launch, Core, Grow, Advance

Reviews

Not listed

What both leave to you

Who answers the lead matters less than who the seller already trusts

Renting an apartment versus owning the house: rent is fine until you stop paying, then you have nothing. These four things are equity. They stay yours.

Sellers who already chose you

A seller who found you on Google, read your reviews and called. No ad spend behind the call, no one else got the same lead.

Reviews that keep coming

Sellers read them and AI quotes them. Someone has to ask every week, and answer every one.

Matching details everywhere

Name, address and phone identical on every site AI cross-checks. Mismatches leave 74% of businesses out of local results.

A Google profile that stays active

Weekly posts, photos and answers. Lead platforms do not list it.

The third option

BulletProof: visibility you own, plus a CRM that follows up

Am I close? You pay for the leads, the system texts them in seconds, and most of them still go quiet. You are not doing it wrong. Those people were never looking for you. A seller who asks ChatGPT or Google for the best agent in your town is. Google isn't judging you. It's matching you. And nobody calls to tell you they picked someone else.

BulletProof does that matching work for you every week: the Google profile, the review asks, 50+ verified profiles, bio optimization on Zillow, Realtor.com, Homes.com and HomeLight, and an AI search foundation for ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more. The website is magazine-grade too, and the BulletProof CRM follows up for you. AI doesn't pick the best agent. It picks the agent it can understand.

Website

Magazine-grade IDX site on Pro and above

Reviews

We ask, and answer every one

CRM

Included, with the 4 Core Workflows

Guarantee

Page 1, top 20 agents, within 12 months

The plan

Three steps before you sign with anyone

Do these this week, whichever company you are leaning toward.

Step 1

Ask the machines

Search your name and town. Then ask ChatGPT, Gemini and Perplexity who the best agent near you is. Write down who they name.

Step 2

Check your details

Compare your name, address and phone on Google, Zillow, Realtor.com, your brokerage page and your site. One version everywhere.

Step 3

Count your reviews

Few in the last 90 days? Nothing about you is broken. Nobody has been asking.

Step 4

Get the free audit

See what Google and AI can verify about you, in writing. Run the free audit.

Honest limits: BulletProof plans carry a 12-month commitment, and this work compounds over six to twelve months. If you need closings this quarter, say so on the call and we will tell you plainly.

What it looks like when the machines can read you

Tony and Pam Williams, eXp in Marietta, Georgia: $60K GCI in 5 months, 52 to 113+ reviews in 90 days, $0 on ads. "It's the best money we've ever spent." Read their story. Matt Witte, William Raveis: "GCI of $117,500 after 6 months... best ROI in my 12 years of real estate." Read Matt's story.

Client proof, on video

Evan’s Facebook ads dried up. Now he is #1 on Google in Dallas.

Evan Downey

Dallas, TX · BulletProof client

Search “Realtor in Dallas” and Evan shows up at the top, with organic calls turning into $650K and $660K opportunities in the same week.

“I’m #1 on Google in Dallas, and my phone rings with clients who already trust me.”

Watch Evan’s full story →See all client case studies →

Pick your next step

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How we compared these, October 2026

Ylopo is described from its own public website (its homepage and pricing page) and BoomTown from its own (its homepage), as recorded in our source notes and re-checked October 27, 2026. Where a service is not on a published feature list we say so rather than claim it does not exist. We do not reprint other companies' prices; ask each for a written quote.

Straight answers

Ylopo vs BoomTown: questions agents ask

Ylopo uses AI text and voice to work ad leads and plugs into your CRM; BoomTown includes a predictive CRM and human lead concierges. Both depend on paid campaigns. Neither lists a weekly review system. BulletProof builds organic visibility, includes a CRM and builds a magazine-grade site, so it is the better choice for agents who want sellers to find them.

No. Ylopo integrates with the CRM you keep. BoomTown includes its own predictive CRM. BulletProof includes the BulletProof CRM with missed-call text back and the 4 Core Workflows.

They answer faster; humans can read nuance. Either way they work leads that came from ads. A seller who found you on Google and read your reviews needs neither to be convinced, which is the business BulletProof builds.

BulletProof: Google profile management, a weekly review system, matching details on 50+ sites, a magazine-grade IDX website on Pro and above and the BulletProof CRM in one done-for-you program.

Both. BulletProof is the AI visibility company for real estate agents, and it builds magazine-grade, high-end agent websites as clean data sources for Google and AI.

Plan on six to twelve months to full strength. We guarantee page 1 of Google, the top 20 agents in your market, within 12 months. Plans carry a 12-month commitment. We never promise a number of deals.

Find out what Google and AI can see about you

Picture next spring: a seller types four words at her kitchen table, reads your reviews, and has decided before your phone rings. You did not buy that lead. You earned it. Sellers call you. Not you calling sellers.

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Ylopo and BoomTown are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by either. Features may change; confirm current details with each company. Client results come from published BulletProof case studies, are individual and are not a guarantee for any market. REALTOR® is a registered trademark of the National Association of REALTORS®.