For agents at Sotheby's International Realty · independent, not affiliated

Your own website as a Sotheby’s agent, built for Google and AI search

Sotheby's International Realty gives affiliated agents a brand with a legacy back to 1744, the Home Platform, Private Exclusives and a global listing launch. What a brand cannot give you is a website, a Google profile and a review record that belong to you. That is the part we build, to the same standard your listings get.

Book a Sotheby's agent demo Free visibility audit

Website, Google profile and review record, all in your name

50+

Matching profiles we keep in your name

1/wk

New Google review, the standard we hold

6-12 mo

To full strength, honestly

Yours

Domain, reviews and CRM

The short answer

A Sotheby's agent website is a site on your own domain, built around your name and towns, that works alongside your Sotheby's International Realty profile. Affiliated agents get the Home Platform (search, client communication, marketing, transactions), Private Exclusives shared within the network, a Client Dashboard, an AI writing assistant, a Likely to Sell tool, a Marketing Center and a global launch across sothebysrealty.com; offices are independently owned and operated. BulletProof Real Estate Agent, the AI visibility company for real estate agents, builds Sotheby's agents a magazine-grade website on their own domain, runs their Google Business Profile and reviews, keeps 50+ profiles matching and provides a CRM they own. BulletProof is independent and not affiliated with Sotheby's International Realty. AI doesn't pick the best agent. It picks the agent it can understand.

The luxury-brand gap

The brand opens doors. Does AI know your name?

You carry one of the most recognized names in luxury real estate, and your listings launch to a global audience. Then a seller in your town asks ChatGPT who the best luxury agent is. Am I close?

What comes back is often the brand, your office, or another agent with more recent reviews. A prestigious brand makes you credible. It does not tell an AI engine which agent to name.

AI doesn't pick the best agent. It picks the agent it can understand. Nothing about you is broken, and nobody calls to tell you they picked someone else.

Profile page on the brand or office site

50+

Profiles that should all match

1/wk

The review standard

6-12 mo

To full strength, honestly

What BulletProof runs for you

Everything that carries your name, run for you

Sotheby's handles the brand. We handle being found and being chosen, in your own name.

01 · Website

A magazine-grade site on your domain

On Pro and above, a high-end BulletProof IDX website with your towns, neighborhood pages and home valuation capture, built so AI can read who you are.

02 · Google

Your Google Business Profile, run weekly

Categories, service area, photos and posts kept current, so you show in the map pack and Google's AI answers.

03 · Reviews

One new review a week

We run the asks and keep the rhythm, so your record stays recent and specific.

04 · CRM

A CRM in your name

Leads from Google, AI answers and your site land in the BulletProof CRM with missed-call text back and follow-up. Your contacts stay yours, whatever happens with Sotheby's.

Side by side

Your Sotheby's profile and your own site do different jobs

Keep your Sotheby's profile and the Home Platform. Add the part that is built around you.

What a seller or AI engine findsBulletProofYour Sotheby's profile

DomainYour own domain, yours if you ever movesothebysrealty.com or the office site

Built aroundYour name, your towns, your storyThe Sotheby's brand and template

Google Business ProfileRun weekly for youNot part of a profile page

ReviewsA weekly review rhythm we runNot what a brand profile is for

DesignMagazine-grade, built for your marketBrand template

LeadsInto your BulletProof CRM with follow-upInquiries through the brand and office sites

Brokerage rulesSotheby's name and license shown as requiredHandled by Sotheby's

The plan

How it works for a Sotheby's agent

Four steps. You keep Sotheby's and your office.

Step 1

See what AI sees

Start with a free AI visibility audit: what Google and AI say about you today, and who they name instead.

Step 2

One identity

Your name, Sotheby's International Realty office address and phone matched across 50+ profiles, including leftovers from any earlier brokerage.

Step 3

Site and Google profile

Your site goes live on your domain with Sotheby's's name and license shown as required. Your Google profile is run weekly.

Step 4

Proof that compounds

Weekly reviews. On Premium, a VIP Manager, weekly blogs and quarterly press releases.

Honest limit: six to twelve months of compounding, not a lead you buy this week. If you will not ask happy clients for reviews, this is not for you.

Proof

Sotheby's agents we work with

Mark Raffaelli of Jameson Sotheby’s International Realty in Lemont, Illinois is a BulletProof Premium client; we run his Google profile, reviews and quarterly press releases. George Van Valkenburg Jr. of Desert Sotheby’s International Realty in Indian Wells, California is a BulletProof client.

The system is the same one behind Evan Downey, a solo agent in Dallas who did $2.2M in sales plus 2 listings for $1.1M, all from Google organic search. Read Evan's story.

Business data that matches, a Google profile kept active, a new review every week and a website the engines can read.

Lemont, IL

Mark Raffaelli

Indian Wells, CA

George Van Valkenburg Jr.

Dallas, TX

Evan Downey

50+

Matching profiles

Client proof, on video

Tony and Pam made $60,000 in GCI in five months from Google.

Tony and Pam Williams

Marietta, GA · eXp Realty · BulletProof client

$60,000 in gross commission income five months in, a 10X return, and Google reviews up from 52 to 113 in 90 days.

“We have four strong buyers and sellers in our pipeline right now that found us on Google. We didn’t know these people.”

Watch Tony and Pam’s full story →See all client case studies →

Pick your next step

30-second scan

Free AI visibility audit

When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.

Run my free audit

Free live training

Sellers Call You™

How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

Save my free seat

30 minutes

Book a demo

We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

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Which plan fits a Sotheby's agent

Most Sotheby's agents who want their own site start on Pro ($999 a month): the IDX website, Google, reviews, 50+ profiles and the CRM. Premium adds a U.S.-based VIP Manager, weekly blogs and quarterly press releases. Platinum adds market exclusivity, one agent per market. 12-month commitment on every plan. See the pricing page.

Staying compliant

Your own site, inside Sotheby's's rules

We build to your office's and your state's rules. Your broker has the final word.

Brokerage name

Your site shows your Sotheby's office name and the license details your state requires.

Brand guidelines

Sotheby's International Realty marks have strict usage rules. We follow your office's brand standards for logo use, colors and naming.

Listings

IDX search runs through your MLS feed under its display rules.

Ask first

Anything unusual goes to your broker before launch. We wait for the answer.

Straight answers

Sotheby's agents ask

Yes. Many Sotheby's agents run a site on their own domain alongside their brand profile. It must show the brokerage name and license details your state and your office require. BulletProof builds it and keeps it compliant.

No. BulletProof Real Estate Agent is independent and not affiliated with, sponsored by or endorsed by Sotheby's International Realty. Our clients at Sotheby's stay Sotheby's agents.

No. Keep your Sotheby's profile and every tool your office gives you. BulletProof adds the website, Google profile, reviews and CRM that carry your own name.

It sits on the brand or office domain, on a shared template, and reads first as the Sotheby's brand. AI doesn't pick the best agent. It picks the agent it can understand, from a site, a Google profile and reviews that clearly describe you.

Your domain, reviews and CRM contacts are yours. We update the brokerage name and license, and your record keeps working.

Six to twelve months to full strength. We guarantee first page, the top 20 agents in your market, within 12 months if you do your side: one call a month, one review ask a week and answering setup requests.

Who this is built for

Sotheby's agents and small teams who want sellers to find them by name. Not for agents who want to buy leads this month and stop there.

Sellers call you. Not you calling sellers.

AI doesn't pick the best agent. It picks the agent it can understand. Let us show you what it understands about you today.

Book a demo Run my free visibility audit

Client results are individual, come from BulletProof clients and published case studies, and are not a guarantee for any market. Rankings are from our August 2026 Google ranking check. Brokerage tools are described from each brokerage's public website in October 2026 and may change. Sotheby's International Realty and Sotheby's are trademarks of their respective owners. BulletProof Real Estate Agent is independent and not affiliated with, sponsored by or endorsed by Sotheby's International Realty; named agents remain with their own brokerages. REALTOR® is a registered trademark of NAR.