For agents at eXp Realty · independent, not affiliated

Your own website as an eXp agent, built for Google and AI search

eXp is a cloud brokerage. It gives you a profile in its Find an Agent directory, a brand toolkit and training. What it cannot give you is a website, a Google profile and a review record that belong to you. That is the part we build.

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Evan Downey, Dallas Realtor searches, in our August 2026 Google ranking check

Mandy Wilson, Tipp City, in the same check

On ads for Tony & Pam Williams, $60K GCI in 5 months

50+

Matching profiles we keep in your name

Yours

Domain, reviews and CRM

The short answer

An eXp Realty agent website is a site on your own domain, built around your name and towns, that sits alongside your eXp profile. eXp gives agents a profile in its Find an Agent directory, a Brand & Marketing Toolkit, technology and training. BulletProof Real Estate Agent, the AI visibility company for real estate agents, builds eXp agents a magazine-grade website on their own domain, runs their Google Business Profile and reviews, keeps 50+ profiles matching and provides a CRM they own. BulletProof is independent and not affiliated with eXp.

The cloud brokerage gap

No office on Main Street. So where does a seller find you?

You joined eXp for the model. No office rent, your own hours, your own business. Most deals come from your sphere. Then a neighbor of a past client types your name into Google, or asks ChatGPT who to call. Am I close?

What comes back is often your eXp profile: one page in a national directory, on eXp's domain, on the same template as every other eXp agent. It is a good page. It is just not about you. The strongest signal on it is the eXp logo.

That is the cloud brokerage gap. A traditional office at least has a sign on Main Street. AI doesn't pick the best agent. It picks the agent it can understand. Nothing about you is broken, and nobody calls to tell you they picked someone else.

Directory page, on eXp's domain

50+

Profiles that should all match

1/wk

The review standard

6-12 mo

To full strength, honestly

What BulletProof runs for you

Everything that carries your name, run for you

eXp handles the brokerage. We handle being found and being chosen.

01 · Website

A magazine-grade site on your domain

On Pro and above, a high-end BulletProof IDX website with your towns, neighborhood pages and home valuation capture, built so AI can read who you are.

02 · Google

Your Google Business Profile, run weekly

Categories, service area, photos and posts kept current, so you show in the map pack and Google's AI answers.

03 · Reviews

One new review a week

We run the asks and keep the rhythm, so your record stays recent and specific.

04 · CRM

A CRM in your name

Leads from Google, AI answers and your site land in the BulletProof CRM with missed-call text back and follow-up. Your contacts stay yours.

Side by side

Your eXp profile and your own site do different jobs

Keep the eXp profile. Add the part that is built around you.

What a seller or AI engine findsBulletProofYour eXp directory profile

DomainYour own domain, yours if you ever moveexprealty.com

Built aroundYour name, your towns, your storyThe eXp brand and directory template

Google Business ProfileRun weekly for youNot part of a profile page

ReviewsA weekly review rhythm we runNot what a directory page is for

DesignMagazine-grade, built for your marketShared template

LeadsInto your BulletProof CRM with follow-upInquiries come through the brokerage site

Brokerage ruleseXp name and license shown as requiredHandled by eXp

The plan

How it works for an eXp agent

Four steps. You keep eXp, your splits and your tools.

Step 1

See what AI sees

Start with a free AI visibility audit: what Google and AI say about you today, and who they name instead.

Step 2

One identity

Your name, eXp office address and phone matched across 50+ profiles, including leftovers from your pre-eXp brokerage.

Step 3

Site and Google profile

Your site goes live on your domain with eXp's name and license shown as required. Your Google profile is run weekly.

Step 4

Proof that compounds

Weekly reviews. On Premium, a VIP Manager, weekly blogs and quarterly press releases.

Honest limit: six to twelve months of compounding, not a lead you buy this week. If you will not ask happy clients for reviews, this is not for you.

Proof

eXp agents we work with

Evan Downey is a solo eXp agent in Dallas, a market of about 15,000 agents. Named Best Realtor Dallas 2025, he did $2.2M in sales plus 2 listings for $1.1M, all from Google organic search, and ranked #1 for Dallas Realtor searches in our August 2026 Google ranking check. His site footer shows eXp Realty, LLC and the license number. Read Evan's story.

Mandy Wilson, a 5-time eXp ICON agent in Tipp City, Ohio, cancelled about $60,000 a year of Zillow: “Today, I've canceled it because BulletProof generates the listings instead.” 7 listings in her first 8 months, and #1 for Tipp City Realtor searches in the same check. Read Mandy's story.

Tony & Pam Williams of eXp Realty in Acworth, Georgia went from 52 to 113 reviews in 90 days and made $60K GCI in 5 months with $0 on ads; they ranked #2 for Acworth Realtor searches. Evan Reynolds of Home Team Advantage with eXp Realty in Palatine, Illinois ranked #2 for Palatine Realtor searches in the same check.

Dallas, TX

Evan Downey

Tipp City, OH

Mandy Wilson

Acworth, GA

Tony & Pam Williams

Palatine, IL

Evan Reynolds

Client proof, on video

Tony and Pam made $60,000 in GCI in five months from Google.

Tony and Pam Williams

Marietta, GA · eXp Realty · BulletProof client

$60,000 in gross commission income five months in, a 10X return, and Google reviews up from 52 to 113 in 90 days.

“We have four strong buyers and sellers in our pipeline right now that found us on Google. We didn’t know these people.”

Watch Tony and Pam’s full story →See all client case studies →

Pick your next step

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Free AI visibility audit

When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.

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Free live training

Sellers Call You™

How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

Save my free seat

30 minutes

Book a demo

We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

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Which plan fits an eXp agent

Most eXp agents who want their own site start on Pro ($999 a month): the IDX website, Google, reviews, 50+ profiles and the CRM. Premium adds a U.S.-based VIP Manager, weekly blogs and quarterly press releases. Platinum adds market exclusivity, one agent per market. 12-month commitment on every plan. See the pricing page.

Staying compliant

Your own site, inside eXp's rules

We build to your brokerage's and your state's rules. Your broker has the final word.

Brokerage name

Your site shows eXp Realty and the license details your state requires, like our eXp clients' sites do.

Brand guidelines

eXp publishes brand guidelines and a Brand & Marketing Toolkit. We follow them for logo use and naming.

Listings

IDX search runs through your MLS feed under its display rules.

Ask first

Anything unusual goes to your eXp broker before launch. We wait for the answer.

Straight answers

eXp agents ask

Yes. Many eXp agents run a site on their own domain alongside their eXp profile. It must show the brokerage name and license details your state and eXp require. BulletProof builds it and keeps it compliant.

No. BulletProof Real Estate Agent is independent and not affiliated with, sponsored by or endorsed by eXp Realty. Our eXp clients stay eXp agents.

No. Keep your eXp profile, your splits and every eXp tool. BulletProof adds the website, Google profile, reviews and CRM that carry your own name.

It lives on eXp's domain, on a shared template, and reads first as the eXp brand. AI doesn't pick the best agent. It picks the agent it can understand, from a site, a Google profile and reviews that clearly describe you.

Your domain, reviews and CRM contacts are yours. We update the brokerage name and license, and your record keeps working.

Six to twelve months to full strength. We guarantee first page, the top 20 agents in your market, within 12 months if you do your side: one call a month, one review ask a week and answering setup requests.

Who this is built for

eXp agents, ICON agents and small eXp teams who want sellers to find them by name. Not for agents who want to buy leads this month and stop there.

Sellers call you. Not you calling sellers.

AI doesn't pick the best agent. It picks the agent it can understand. Let us show you what it understands about you today.

Book a demo Run my free visibility audit

Client results are individual, come from BulletProof clients and published case studies, and are not a guarantee for any market. Rankings are from our August 2026 Google ranking check. Brokerage tools are described from each brokerage's public website in October 2026 and may change. eXp Realty, eXp World Holdings and ICON Agent are trademarks of their respective owners. BulletProof Real Estate Agent is independent and not affiliated with, sponsored by or endorsed by eXp Realty or eXp World Holdings; named agents remain with their own brokerages. REALTOR® is a registered trademark of NAR.