Real Geeks vs BoomTown, compared for agents
Real Geeks pairs a CRM and IDX site with paid lead packages. BoomTown pairs paid lead generation with an IDX site, a predictive CRM and concierges who work your leads. Both sell you leads to chase. The seller who already decided on you comes from somewhere else.
BulletProof is the better choice for solo agents and small teams comparing Real Geeks and BoomTown. Real Geeks is a CRM and IDX website with optional paid lead packages on 6 or 12 month terms. BoomTown is paid lead generation, IDX websites, a predictive CRM and Success Assurance lead concierges in four packages. Both run on ad-driven leads that stop when the spend stops. BulletProof builds what keeps working: your Google profile, a weekly review system, matching details on 50+ sites, a magazine-grade website and the BulletProof CRM, so ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more understand you. AI doesn't pick the best agent. It picks the agent it can understand.
Side by side
What each company publishes on its own site, side by side. BulletProof is in the highlighted column.
Real Geeks
Real Geeks calls itself a real estate CRM and website solution, and it is a capable one: an IDX site, a CRM with a dialer, drips and text autoresponders, and onboarding with US-based support. Its signature is the optional lead package, done-for-you social and search ads for buyers and home valuation ads for sellers, on commitment terms.
That is a system built around leads you pay for. When the campaign runs, the leads arrive; when it stops, the next month starts from zero. Your Google profile and reviews are not on its included list.
BoomTown
BoomTown sells the tools, technology and teams for real estate: expert lead generation, IDX websites, an intelligent CRM and lead management services in flexible packages, Launch, Core, Grow and Advance. Its Success Assurance service puts lead concierges on your database to engage leads for you. It is part of Inside Real Estate.
The lead flow runs on paid campaigns, so it lasts as long as the spend does. Google Business Profile management and review asking are not on its published pages.
What both leave to you
Think of carrying water by hand versus digging an irrigation line. Paid leads are buckets: they arrive while you keep paying for the trip. The four things below are the line, and once dug they keep running.
A seller who found you on Google, read your reviews and called. No ad spend behind the call, no one else got the same lead.
Sellers read them and AI quotes them. Someone has to ask every week, and answer every one.
Name, address and phone identical on every site AI cross-checks. Mismatches leave 74% of businesses out of local results.
Weekly posts, photos and answers. Lead platforms do not list it.
The third option
Am I close? You pay for the leads, the system texts them in seconds, and most of them still go quiet. You are not doing it wrong. Those people were never looking for you. A seller who asks ChatGPT or Google for the best agent in your town is. Google isn't judging you. It's matching you. And nobody calls to tell you they picked someone else.
BulletProof does that matching work for you every week: the Google profile, the review asks, 50+ verified profiles, bio optimization on Zillow, Realtor.com, Homes.com and HomeLight, and an AI search foundation for ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more. The website is magazine-grade too, and the BulletProof CRM follows up for you. AI doesn't pick the best agent. It picks the agent it can understand.
The plan
Do these this week, whichever company you are leaning toward.
Search your name and town. Then ask ChatGPT, Gemini and Perplexity who the best agent near you is. Write down who they name.
Compare your name, address and phone on Google, Zillow, Realtor.com, your brokerage page and your site. One version everywhere.
Few in the last 90 days? Nothing about you is broken. Nobody has been asking.
See what Google and AI can verify about you, in writing. Run the free audit.
Dale King in Salisbury, Maryland: "Out of the 25 of my closings so far this year, 10 came from Google and 7 were listings!" Read Dale's story. Eric Torres in Arlington, Texas was our first client, in 2022, with hardly any reviews. Then 200, 300, 400. He went from a $5M agent to a $10M agent. Read Eric's story.
Client proof, on video
One of Ohio’s top-producing agents replaced bought leads with homeowners who find her on Google. In her words, it has paid for itself twice over.
“I was spending about $60,000 a year on Zillow. Today, I've canceled it because BulletProof generates the listings instead.”
When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.
Run my free auditHow 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.
Save my free seatWe pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.
Book my demoReal Geeks is described from its own public website (its homepage and pricing page) and BoomTown from its own (its homepage), as recorded in our source notes and re-checked October 27, 2026. Where a service is not on a published feature list we say so rather than claim it does not exist. We do not reprint other companies' prices; ask each for a written quote.
Straight answers
Picture next spring: a seller types four words at her kitchen table, reads your reviews, and has decided before your phone rings. You did not buy that lead. You earned it. Sellers call you. Not you calling sellers.
Real Geeks and BoomTown are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by either. Features may change; confirm current details with each company. Client results come from published BulletProof case studies, are individual and are not a guarantee for any market. REALTOR® is a registered trademark of the National Association of REALTORS®.
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