For agents at Howard Hanna · independent, not affiliated

Your own website as a Howard Hanna agent, built for Google and AI search

Howard Hanna has been family owned since 1957 and calls itself the number one family-owned broker in the country. In the Carolinas it now runs as Howard Hanna Allen Tate. A brand that big is a reason sellers trust the office. It is not a reason Google or AI names you. That takes a website, a Google profile and a review record in your own name. That is the part we build.

Book a Howard Hanna agent demo Free visibility audit

Website, Google profile and review record, all in your name

50+

Matching profiles we keep in your name

1/wk

New Google review, the standard we hold

6-12 mo

To full strength, honestly

Yours

Domain, reviews and CRM

The short answer

A Howard Hanna agent website is a site on your own domain, built around your name and towns, that works alongside your Howard Hanna profile. Howard Hanna was founded in 1957 in Pittsburgh and calls itself the number one family-owned and operated broker in the country; in August 2025 Allen Tate Realtors rebranded as Howard Hanna Allen Tate Real Estate, which says it has more than 15,000 agents and employees in more than 500 offices across 13 states. BulletProof Real Estate Agent, the AI visibility company for real estate agents, builds Howard Hanna agents a magazine-grade website on their own domain, runs their Google Business Profile and reviews, keeps 50+ profiles matching and provides a CRM they own. BulletProof is independent and not affiliated with Howard Hanna. AI doesn't pick the best agent. It picks the agent it can understand.

The big-brand gap

Fifteen thousand people share the name. Which one does AI pick?

Your office has a name sellers recognize, and it has for decades. Then a homeowner in your town asks ChatGPT or Google who the best listing agent is, and the answer is the brand, or an agent across town. Am I close?

A trusted brand gets you in the door once a seller calls. Before that call, Google and AI engines decide which agent to show, and they lean on the agent with a clear website, an active Google profile and steady reviews in their own name. Google isn't judging you. It's matching you.

AI doesn't pick the best agent. It picks the agent it can understand. Nothing about you is broken, and nobody calls to tell you they picked someone else.

Profile page on the brand or office site

50+

Profiles that should all match

1/wk

The review standard

6-12 mo

To full strength, honestly

What BulletProof runs for you

Everything that carries your name, run for you

Howard Hanna handles the brokerage. We handle being found and being chosen.

01 · Website

A magazine-grade site on your domain

On Pro and above, a high-end BulletProof IDX website with your towns, neighborhood pages and home valuation capture, built so AI can read who you are.

02 · Google

Your Google Business Profile, run weekly

Categories, service area, photos and posts kept current, so you show in the map pack and Google's AI answers.

03 · Reviews

One new review a week

We run the asks and keep the rhythm, so your record stays recent and specific.

04 · CRM

A CRM in your name

Leads from Google, AI answers and your site land in the BulletProof CRM with missed-call text back and follow-up. Your contacts stay yours, whatever happens with Howard Hanna.

Side by side

Your Howard Hanna profile and your own site do different jobs

Keep your Howard Hanna profile and office. Add the part that is built around you.

What a seller or AI engine findsBulletProofYour Howard Hanna profile

DomainYour own domain, yours if you ever movehowardhanna.com, allentate.com or the office site

Built aroundYour name, your towns, your storyThe Howard Hanna brand and template

Google Business ProfileRun weekly for youNot part of a profile page

ReviewsA weekly review rhythm we runNot what a brand profile is for

DesignMagazine-grade, built for your marketBrand template

LeadsInto your BulletProof CRM with follow-upInquiries through the brand and office sites

Brokerage rulesHoward Hanna name and license shown as requiredHandled by Howard Hanna

The plan

How it works for a Howard Hanna agent

Four steps. You keep Howard Hanna and your office.

Step 1

See what AI sees

Start with a free AI visibility audit: what Google and AI say about you today, and who they name instead.

Step 2

One identity

Your name, Howard Hanna office address and phone matched across 50+ profiles, including leftovers from any earlier brokerage.

Step 3

Site and Google profile

Your site goes live on your domain with Howard Hanna's name and license shown as required. Your Google profile is run weekly.

Step 4

Proof that compounds

Weekly reviews. On Premium, a VIP Manager, weekly blogs and quarterly press releases.

Honest limit: six to twelve months of compounding, not a lead you buy this week. If you will not ask happy clients for reviews, this is not for you.

Proof

Howard Hanna agents we work with

Kimberlee Edwards of Howard Hanna Allen Tate Real Estate in Cary, North Carolina is a BulletProof client. We run her Google profile and business data every week.

The system is the same one behind Lisa Peabody in Wentzville, Missouri, who won an $850,000 listing from a seller who found her on Google. Read Lisa's story.

Business data that matches, a Google profile kept active, a new review every week and a website the engines can read.

Cary, NC

Kimberlee Edwards

Wentzville, MO

Lisa Peabody

50+

Matching profiles

1/wk

Review standard

Client proof, on video

Tony and Pam made $60,000 in GCI in five months from Google.

Tony and Pam Williams

Marietta, GA · eXp Realty · BulletProof client

$60,000 in gross commission income five months in, a 10X return, and Google reviews up from 52 to 113 in 90 days.

“We have four strong buyers and sellers in our pipeline right now that found us on Google. We didn’t know these people.”

Watch Tony and Pam’s full story →See all client case studies →

Pick your next step

30-second scan

Free AI visibility audit

When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.

Run my free audit

Free live training

Sellers Call You™

How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

Save my free seat

30 minutes

Book a demo

We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

Book my demo

Which plan fits a Howard Hanna agent

Most Howard Hanna agents who want their own site start on Pro ($999 a month): the IDX website, Google, reviews, 50+ profiles and the CRM. Premium adds a U.S.-based VIP Manager, weekly blogs and quarterly press releases. Platinum adds market exclusivity, one agent per market. 12-month commitment on every plan. See the pricing page.

Staying compliant

Your own site, inside Howard Hanna's rules

We build to your office's and your state's rules. Your broker has the final word.

Brokerage name

Your site shows your Howard Hanna office name and the license details your state requires.

Brand guidelines

Howard Hanna marks have usage rules. We follow your office's brand standards for logo use, naming and license display.

Listings

IDX search runs through your MLS feed under its display rules.

Ask first

Anything unusual goes to your broker before launch. We wait for the answer.

Straight answers

Howard Hanna agents ask

Yes. Many Howard Hanna agents run a site on their own domain alongside their brand profile. It must show the brokerage name and license details your state and your office require. BulletProof builds it and keeps it compliant.

No. BulletProof Real Estate Agent is independent and not affiliated with, sponsored by or endorsed by Howard Hanna Real Estate Services. Our clients at Howard Hanna stay Howard Hanna agents.

No. Keep your Howard Hanna profile and every tool your office gives you. BulletProof adds the website, Google profile, reviews and CRM that carry your own name.

It sits on the brand or office domain, on a shared template, and reads first as the Howard Hanna brand. AI doesn't pick the best agent. It picks the agent it can understand, from a site, a Google profile and reviews that clearly describe you.

Your domain, reviews and CRM contacts are yours. We update the brokerage name and license, and your record keeps working.

Six to twelve months to full strength. We guarantee first page, the top 20 agents in your market, within 12 months if you do your side: one call a month, one review ask a week and answering setup requests.

Who this is built for

Howard Hanna and Howard Hanna Allen Tate agents and small teams who want sellers to find them by name. Not for agents who want to buy leads this month and stop there.

Sellers call you. Not you calling sellers.

AI doesn't pick the best agent. It picks the agent it can understand. Let us show you what it understands about you today.

Book a demo Run my free visibility audit

Client results are individual, come from BulletProof clients and published case studies, and are not a guarantee for any market. Rankings are from our August 2026 Google ranking check. Brokerage tools are described from each brokerage's public website in November 2026 and may change. Howard Hanna, Howard Hanna Allen Tate and Allen Tate are trademarks of their respective owners. BulletProof Real Estate Agent is independent and not affiliated with, sponsored by or endorsed by Howard Hanna Real Estate Services; named agents remain with their own brokerages. REALTOR® is a registered trademark of NAR.