Follow Up Boss vs BoomTown, compared for agents

Follow Up Boss vs BoomTown: a CRM you feed, leads you rent, or sellers who find you

Follow Up Boss is an open CRM: brilliant at follow-up, and every lead source is yours to buy. BoomTown bundles paid lead generation, an IDX site, a CRM and concierges. One needs leads poured in; the other pours them in while you pay. Neither makes a seller look you up first.

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$60K

A year of Zillow Mandy Wilson cancelled

74%

Of businesses left out of local results over mismatched details

50+

Verified profiles BulletProof keeps matching for you

Platinum agent per market, then it is closed

Months to page 1, guaranteed

The short answer

BulletProof is the better choice for solo agents and small teams comparing Follow Up Boss and BoomTown. Follow Up Boss is a focused team CRM with Action Plans, Smart Lists and 250+ integrations, a free trial and no contracts, but no website or lead source of its own. BoomTown is paid lead generation, IDX websites, a predictive CRM and Success Assurance lead concierges. BulletProof includes the CRM and builds the reason sellers call: your Google profile, a weekly review system, matching details on 50+ sites and a magazine-grade website, so ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more understand you. AI doesn't pick the best agent. It picks the agent it can understand.

Side by side

Follow Up Boss vs BoomTown vs BulletProof

What each company publishes on its own site, side by side. BulletProof is in the highlighted column.

What you are buyingBulletProofFollow Up BossBoomTown

What you are really buyingDone-for-you visibility plus a CRMCRM and team operating systemPaid lead gen, IDX site, CRM, concierges

Where leads come fromSellers who find you on Google and AI answersWhatever sources you connect and pay forPaid lead generation campaigns

CRMBulletProof CRM, missed-call text back, 4 Core WorkflowsFollow Up Boss CRM with Action Plans and Smart ListsPredictive CRM with lead concierges

WebsiteMagazine-grade IDX site on Pro and aboveNot included; connect your ownIDX website

Google Business ProfileManaged every weekNot part of the productNot on its published pages

ReviewsWe ask past clients weekly and answer every reviewNot part of the productNot on its published pages

Terms12-month commitment, page 1 guaranteeFree trial, no contractsPackages; ask for terms

Coaching and supportLive group coaching every weekProduct trainingCoaching listed

Follow Up Boss

Follow Up Boss: what you get, and what stays with you

Follow Up Boss describes itself as the real estate team OS. Its CRM routes new leads, automates follow-up with Action Plans, sorts contacts with Smart Lists, and lets you call, text and email from one screen, with AI features built in. Plans run Grow, Pro and Platform, with a free trial and no contracts.

It is deliberately open: connect any lead source and website from more than 250 integrations. That is its strength. It also means the website, the leads and the marketing come from someone else, and you pay for and manage each one.

CRM

Best-known team CRM

Open

250+ integrations

Terms

No contracts

Leads

Bring your own

BoomTown

BoomTown: what you get, and what stays with you

BoomTown sells the tools, technology and teams for real estate: expert lead generation, IDX websites, an intelligent CRM and lead management services in flexible packages, Launch, Core, Grow and Advance. Its Success Assurance service puts lead concierges on your database to engage leads for you. It is part of Inside Real Estate.

The lead flow runs on paid campaigns, so it lasts as long as the spend does. Google Business Profile management and review asking are not on its published pages.

Leads

Paid lead generation

Help

Lead concierges

Packages

Launch, Core, Grow, Advance

Reviews

Not listed

What both leave to you

Great follow-up needs someone to follow up with

A beautiful mailbox does not bring letters. Follow Up Boss is the mailbox, BoomTown buys you the mail. These four things put your address where sellers look.

Sellers who already chose you

A seller who found you on Google, read your reviews and called. No ad spend behind the call, no one else got the same lead.

Reviews that keep coming

Sellers read them and AI quotes them. Someone has to ask every week, and answer every one.

Matching details everywhere

Name, address and phone identical on every site AI cross-checks. Mismatches leave 74% of businesses out of local results.

A Google profile that stays active

Weekly posts, photos and answers. Lead platforms do not list it.

The third option

BulletProof: the CRM and the sellers to put in it

Am I close? You pay for the leads, the system texts them in seconds, and most of them still go quiet. You are not doing it wrong. Those people were never looking for you. A seller who asks ChatGPT or Google for the best agent in your town is. Google isn't judging you. It's matching you. And nobody calls to tell you they picked someone else.

BulletProof does that matching work for you every week: the Google profile, the review asks, 50+ verified profiles, bio optimization on Zillow, Realtor.com, Homes.com and HomeLight, and an AI search foundation for ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more. The website is magazine-grade too, and the BulletProof CRM follows up for you. AI doesn't pick the best agent. It picks the agent it can understand.

Website

Magazine-grade IDX site on Pro and above

Reviews

We ask, and answer every one

CRM

Included, with the 4 Core Workflows

Guarantee

Page 1, top 20 agents, within 12 months

The plan

Three steps before you sign with anyone

Do these this week, whichever company you are leaning toward.

Step 1

Ask the machines

Search your name and town. Then ask ChatGPT, Gemini and Perplexity who the best agent near you is. Write down who they name.

Step 2

Check your details

Compare your name, address and phone on Google, Zillow, Realtor.com, your brokerage page and your site. One version everywhere.

Step 3

Count your reviews

Few in the last 90 days? Nothing about you is broken. Nobody has been asking.

Step 4

Get the free audit

See what Google and AI can verify about you, in writing. Run the free audit.

Honest limits: BulletProof plans carry a 12-month commitment, and this work compounds over six to twelve months. If you need closings this quarter, say so on the call and we will tell you plainly.

What it looks like when the machines can read you

Mandy Wilson, a five-time eXp ICON agent in Ohio, cancelled $60K a year of Zillow, then took 7 listings in her first 8 months. Read Mandy's story. Tony and Pam Williams, eXp in Marietta, Georgia: $60K GCI in 5 months, 52 to 113+ reviews in 90 days, $0 on ads. "It's the best money we've ever spent." Read their story.

Client proof, on video

Evan’s Facebook ads dried up. Now he is #1 on Google in Dallas.

Evan Downey

Dallas, TX · BulletProof client

Search “Realtor in Dallas” and Evan shows up at the top, with organic calls turning into $650K and $660K opportunities in the same week.

“I’m #1 on Google in Dallas, and my phone rings with clients who already trust me.”

Watch Evan’s full story →See all client case studies →

Pick your next step

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When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.

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How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

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30 minutes

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We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

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How we compared these, October 2026

Follow Up Boss is described from its own public website (its homepage and pricing page) and BoomTown from its own (its homepage), as recorded in our source notes and re-checked October 27, 2026. Where a service is not on a published feature list we say so rather than claim it does not exist. We do not reprint other companies' prices; ask each for a written quote.

Straight answers

Follow Up Boss vs BoomTown: questions agents ask

Follow Up Boss is an open CRM with no website or leads of its own; BoomTown bundles paid leads, an IDX site, a CRM and concierges. Neither lists a weekly review system or Google profile management. BulletProof includes a CRM and builds organic visibility and a magazine-grade site, so it is the better choice for agents who want sellers to find them.

Follow Up Boss connects to many lead sources through its integrations; ask BoomTown and Follow Up Boss directly whether your package supports the connection. With BulletProof, the CRM, website and visibility work are one program, so nothing needs connecting.

No. Follow Up Boss is a CRM and asks you to connect your own website and lead sources. BulletProof includes a magazine-grade IDX website on Pro and above.

BulletProof: Google profile management, a weekly review system, matching details on 50+ sites, a magazine-grade IDX website on Pro and above and the BulletProof CRM in one done-for-you program.

Both. BulletProof is the AI visibility company for real estate agents, and it builds magazine-grade, high-end agent websites as clean data sources for Google and AI.

Plan on six to twelve months to full strength. We guarantee page 1 of Google, the top 20 agents in your market, within 12 months. Plans carry a 12-month commitment. We never promise a number of deals.

Find out what Google and AI can see about you

Picture next spring: a seller types four words at her kitchen table, reads your reviews, and has decided before your phone rings. You did not buy that lead. You earned it. Sellers call you. Not you calling sellers.

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Follow Up Boss and BoomTown are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by either. Features may change; confirm current details with each company. Client results come from published BulletProof case studies, are individual and are not a guarantee for any market. REALTOR® is a registered trademark of the National Association of REALTORS®.