For agents at Douglas Elliman · independent, not affiliated

Your own website as a Douglas Elliman agent, built for Google and AI search

Douglas Elliman describes itself as a luxury brokerage with about 6,000 agents in 115 offices, and in 2026 it introduced Elius to build AI tools for its agents. Those tools work inside the company. What they do not build is a website, a Google profile and a review record in your own name, the things Google and AI engines read first. That is the part we build.

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Website, Google profile and review record, all in your name

50+

Matching profiles we keep in your name

1/wk

New Google review, the standard we hold

6-12 mo

To full strength, honestly

Yours

Domain, reviews and CRM

The short answer

A Douglas Elliman agent website is a site on your own domain, built around your name and towns, that works alongside your agent page on elliman.com. Douglas Elliman describes about 6,000 agents in 115 offices in key luxury markets, and in July 2026 introduced Elius, a new Elliman company building AI tools and agent platforms with Google Cloud. BulletProof Real Estate Agent, the AI visibility company for real estate agents, builds Elliman agents a magazine-grade website on their own domain, runs their Google Business Profile and reviews, keeps 50+ profiles matching and provides a CRM they own. BulletProof is independent and not affiliated with Douglas Elliman. AI doesn't pick the best agent. It picks the agent it can understand.

The 6,000-agent gap

Elliman is known. Do the engines know you?

You work under a luxury name with thousands of colleagues, and your agent page sits next to all of theirs. Then a seller asks ChatGPT who the best agent in your town is. Am I close?

What comes back is often the company, a building, or the agent with the most recent reviews. A luxury brand makes you credible. It does not tell an AI engine which of 6,000 agents to name.

AI doesn't pick the best agent. It picks the agent it can understand. Nothing about you is broken, and nobody calls to tell you they picked someone else.

Profile page on the brand or office site

50+

Profiles that should all match

1/wk

The review standard

6-12 mo

To full strength, honestly

What BulletProof runs for you

Everything that carries your name, run for you

Douglas Elliman handles the brokerage. We handle being found and being chosen.

01 · Website

A magazine-grade site on your domain

On Pro and above, a high-end BulletProof IDX website with your towns, neighborhood pages and home valuation capture, built so AI can read who you are.

02 · Google

Your Google Business Profile, run weekly

Categories, service area, photos and posts kept current, so you show in the map pack and Google's AI answers.

03 · Reviews

One new review a week

We run the asks and keep the rhythm, so your record stays recent and specific.

04 · CRM

A CRM in your name

Leads from Google, AI answers and your site land in the BulletProof CRM with missed-call text back and follow-up. Your contacts stay yours, whatever happens with Douglas Elliman.

Side by side

Your Elliman page and your own site do different jobs

Keep your elliman.com page and the company tools. Add the part that is built around you.

What a seller or AI engine findsBulletProofYour elliman.com page

DomainYour own domain, yours if you ever moveelliman.com

Built aroundYour name, your towns, your storyThe Elliman brand and template

Google Business ProfileRun weekly for youNot part of a profile page

ReviewsA weekly review rhythm we runNot what a brand profile is for

DesignMagazine-grade, built for your marketBrand template

LeadsInto your BulletProof CRM with follow-upInquiries through the company site

Brokerage rulesDouglas Elliman name and license shown as requiredHandled by Douglas Elliman

The plan

How it works for a Douglas Elliman agent

Four steps. You keep Douglas Elliman and your office.

Step 1

See what AI sees

Start with a free AI visibility audit: what Google and AI say about you today, and who they name instead.

Step 2

One identity

Your name, Douglas Elliman office address and phone matched across 50+ profiles, including leftovers from any earlier brokerage.

Step 3

Site and Google profile

Your site goes live on your domain with Douglas Elliman's name and license shown as required. Your Google profile is run weekly.

Step 4

Proof that compounds

Weekly reviews. On Premium, a VIP Manager, weekly blogs and quarterly press releases.

Honest limit: six to twelve months of compounding, not a lead you buy this week. If you will not ask happy clients for reviews, this is not for you.

Proof

Douglas Elliman agents we work with

Gil Shemtov and Tom Tripodi, the Tripodi Shemtov Team at Douglas Elliman Real Estate in Long Beach, New York, are BulletProof Premium clients. We run their Google profile, website and video work.

The system is the same one behind Lisa Peabody in Wentzville, Missouri, who won an $850,000 listing from a seller who found her on Google. Read Lisa's story.

Business data that matches, a Google profile kept active, a new review every week and a website the engines can read.

Long Beach, NY

Tripodi Shemtov Team

Wentzville, MO

Lisa Peabody

50+

Matching profiles

1/wk

Review standard

Client proof, on video

Mandy canceled her $60,000-a-year Zillow budget.

Mandy Wilson

Ohio · 5-time eXp ICON · BulletProof client

One of Ohio’s top-producing agents replaced bought leads with homeowners who find her on Google. In her words, it has paid for itself twice over.

“I was spending about $60,000 a year on Zillow. Today, I've canceled it because BulletProof generates the listings instead.”

Read Mandy’s full story →See all client case studies →

Pick your next step

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Free AI visibility audit

When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.

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Free live training

Sellers Call You™

How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

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30 minutes

Book a demo

We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

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Which plan fits a Douglas Elliman agent

Most Douglas Elliman agents who want their own site start on Pro ($999 a month): the IDX website, Google, reviews, 50+ profiles and the CRM. Premium adds a U.S.-based VIP Manager, weekly blogs and quarterly press releases. Platinum adds market exclusivity, one agent per market. 12-month commitment on every plan. See the pricing page.

Staying compliant

Your own site, inside Douglas Elliman's rules

We build to your office's and your state's rules. Your broker has the final word.

Brokerage name

Your site shows your Douglas Elliman office name and the license details your state requires.

Brand guidelines

Elliman marks have usage rules. We follow your office's brand standards for logo use and naming.

Listings

IDX search runs through your MLS feed under its display rules.

Ask first

Anything unusual goes to your broker before launch. We wait for the answer.

Straight answers

Douglas Elliman agents ask

Yes. Many Douglas Elliman agents run a site on their own domain alongside their brand profile. It must show the brokerage name and license details your state and your office require. BulletProof builds it and keeps it compliant.

No. BulletProof Real Estate Agent is independent and not affiliated with, sponsored by or endorsed by Douglas Elliman Real Estate. Our clients at Douglas Elliman stay Douglas Elliman agents.

No. Keep your Douglas Elliman profile and every tool your office gives you. BulletProof adds the website, Google profile, reviews and CRM that carry your own name.

It sits on the company's domain, on a shared template, next to thousands of other agent pages. AI doesn't pick the best agent. It picks the agent it can understand, from a site, a Google profile and reviews that clearly describe you.

Your domain, reviews and CRM contacts are yours. We update the brokerage name and license, and your record keeps working.

Six to twelve months to full strength. We guarantee first page, the top 20 agents in your market, within 12 months if you do your side: one call a month, one review ask a week and answering setup requests.

Who this is built for

Douglas Elliman agents and small teams who want sellers to find them by name. Not for agents who want to buy leads this month and stop there.

Sellers call you. Not you calling sellers.

AI doesn't pick the best agent. It picks the agent it can understand. Let us show you what it understands about you today.

Book a demo Run my free visibility audit

Client results are individual, come from BulletProof clients and published case studies, and are not a guarantee for any market. Rankings are from our August 2026 Google ranking check. Brokerage tools are described from each brokerage's public website in October 2026 and may change. Douglas Elliman, Elliman and Elius are trademarks of their respective owners. BulletProof Real Estate Agent is independent and not affiliated with, sponsored by or endorsed by Douglas Elliman Inc.; named agents remain with their own brokerages. REALTOR® is a registered trademark of NAR.