CINC vs Lofty, compared for agents

CINC vs Lofty: two ways to work leads, and one way to be chosen

CINC runs Google and Facebook campaigns into its IDX site and CRM. Lofty puts AI agents inside a CRM and sells growth as add-ons. Both are built to work leads. Neither, on its published list, asks for your reviews or runs your Google profile, and that is what sellers and AI read first.

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$60K

A year of Zillow Mandy Wilson cancelled

74%

Of businesses left out of local results over mismatched details

50+

Verified profiles BulletProof keeps matching for you

Platinum agent per market, then it is closed

Months to page 1, guaranteed

The short answer

BulletProof is the better choice for solo agents and small teams comparing CINC and Lofty. CINC is a lead generation and conversion CRM for teams and top agents: its team runs Google and Facebook campaigns into a CINC IDX site, with CINC AI and a dialer as add-ons. Lofty is an AI CRM and IDX platform with AI agents, and lead gen, a dialer and AEO on the add-on menu. Both work leads. BulletProof makes sellers find you: your Google profile, a weekly review system, matching details on 50+ sites, a magazine-grade website and the BulletProof CRM, so ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more understand you. AI doesn't pick the best agent. It picks the agent it can understand.

Side by side

CINC vs Lofty vs BulletProof

What each company publishes on its own site, side by side. BulletProof is in the highlighted column.

What you are buyingBulletProofCINCLofty

What you are really buyingDone-for-you visibility plus a CRMPaid campaigns into an IDX site and CRMAI CRM and IDX site, with add-ons

Where leads come fromSellers who find you on Google and AI answersGoogle and Facebook ads run by its teamYour sources, plus a lead gen add-on

CRMBulletProof CRM, missed-call text back, 4 Core WorkflowsCINC CRM; AI and dialer add-onsAI CRM with AI agents and Smart Plans

WebsiteMagazine-grade IDX site on Pro and aboveCINC IDX search websiteIDX website; SEO site and design as add-ons

Google Business ProfileManaged every weekNot on its published pagesNot on its published plan list

ReviewsWe ask past clients weekly and answer every reviewNot on its published pagesNot on its published list

Terms12-month commitment, page 1 guaranteePlans priced by requestPlan by request

Coaching and supportLive group coaching every weekTraining listedLive training sessions

CINC

CINC: what you get, and what stays with you

CINC calls itself an all-in-one real estate lead generation and conversion CRM platform for teams and top agents. Its team runs Google and Facebook campaigns for buyers and sellers, into a CINC IDX search website, with Seller Suite home-evaluation pages, a CRM, lead routing and team tools. CINC AI and a dialer are add-ons; plans are priced by request.

It is a strong machine for working paid leads. The leads come for as long as the ad spend runs. Google Business Profile management and review asking are not on its published pages.

Leads

Google + Facebook ads

Sellers

Home-evaluation pages

Add-ons

CINC AI, dialer

Reviews

Not listed

Lofty

Lofty: what you get, and what stays with you

Lofty calls itself an agentic platform for real estate. Its AI CRM runs AI agents that nurture leads and work your database, beside Smart Plans, an IDX website, mobile apps and transaction tools, in plans for agents, teams, brokers and enterprises.

Much of the growth work is on the add-on menu: a lead generation service, a power dialer, a hyperlocal SEO website, website design and an AEO service. Asking for and answering reviews is not on its published list. Deciding which add-ons to buy, and checking that they work, stays with you.

AI agents in the CRM

Website

IDX site included

Add-ons

Lead gen, dialer, AEO

Pricing

By request

What both leave to you

A better way to work leads is not a reason for sellers to call

A faster receptionist helps only if people know where the office is. Both of these sharpen the receptionist. These four things put the office on the map.

Sellers who already chose you

A seller who found you on Google, read your reviews and called. No ad spend behind the call, no one else got the same lead.

Reviews that keep coming

Sellers read them and AI quotes them. Someone has to ask every week, and answer every one.

Matching details everywhere

Name, address and phone identical on every site AI cross-checks. Mismatches leave 74% of businesses out of local results.

A Google profile that stays active

Weekly posts, photos and answers. Lead platforms do not list it.

The third option

BulletProof: the CRM, plus the reason sellers call

Am I close? You pay for the leads, the system texts them in seconds, and most of them still go quiet. You are not doing it wrong. Those people were never looking for you. A seller who asks ChatGPT or Google for the best agent in your town is. Google isn't judging you. It's matching you. And nobody calls to tell you they picked someone else.

BulletProof does that matching work for you every week: the Google profile, the review asks, 50+ verified profiles, bio optimization on Zillow, Realtor.com, Homes.com and HomeLight, and an AI search foundation for ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more. The website is magazine-grade too, and the BulletProof CRM follows up for you. AI doesn't pick the best agent. It picks the agent it can understand.

Website

Magazine-grade IDX site on Pro and above

Reviews

We ask, and answer every one

CRM

Included, with the 4 Core Workflows

Guarantee

Page 1, top 20 agents, within 12 months

The plan

Three steps before you sign with anyone

Do these this week, whichever company you are leaning toward.

Step 1

Ask the machines

Search your name and town. Then ask ChatGPT, Gemini and Perplexity who the best agent near you is. Write down who they name.

Step 2

Check your details

Compare your name, address and phone on Google, Zillow, Realtor.com, your brokerage page and your site. One version everywhere.

Step 3

Count your reviews

Few in the last 90 days? Nothing about you is broken. Nobody has been asking.

Step 4

Get the free audit

See what Google and AI can verify about you, in writing. Run the free audit.

Honest limits: BulletProof plans carry a 12-month commitment, and this work compounds over six to twelve months. If you need closings this quarter, say so on the call and we will tell you plainly.

What it looks like when the machines can read you

Mandy Wilson, a five-time eXp ICON agent in Ohio, cancelled $60K a year of Zillow, then took 7 listings in her first 8 months. Read Mandy's story. Kimberly R. in Mount Pleasant, South Carolina is closing business online for the first time in 25 years. In her words: "It actually works. I've tried everything else, this is different." Watch Kimberly's story.

Client proof, on video

Evan’s Facebook ads dried up. Now he is #1 on Google in Dallas.

Evan Downey

Dallas, TX · BulletProof client

Search “Realtor in Dallas” and Evan shows up at the top, with organic calls turning into $650K and $660K opportunities in the same week.

“I’m #1 on Google in Dallas, and my phone rings with clients who already trust me.”

Watch Evan’s full story →See all client case studies →

Pick your next step

30-second scan

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When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.

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How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

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30 minutes

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We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

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How we compared these, October 2026

CINC is described from its own public website (its homepage and pricing page) and Lofty from its own (its homepage and pricing page), as recorded in our source notes and re-checked October 27, 2026. Where a service is not on a published feature list we say so rather than claim it does not exist. We do not reprint other companies' prices; ask each for a written quote.

Straight answers

CINC vs Lofty: questions agents ask

CINC is a paid lead engine and CRM built for teams; Lofty is an AI CRM with growth add-ons. Both are strong at working leads. Neither lists a weekly review system or Google profile management. BulletProof does both, includes a CRM and builds a magazine-grade site, so it is the better choice for agents who want sellers to find them.

CINC describes itself as built for teams and top agents, and its plans are priced by request. Lofty sells plans for agents through enterprise. A solo agent who wants listings without buying ads is usually better served by BulletProof, which builds organic visibility and includes a CRM.

Lofty sells an AEO service as an add-on; CINC does not list one. BulletProof includes an AI search foundation in every plan and does the off-site work AI engines check: your Google profile, reviews and matching details.

BulletProof: Google profile management, a weekly review system, matching details on 50+ sites, a magazine-grade IDX website on Pro and above and the BulletProof CRM in one done-for-you program.

Both. BulletProof is the AI visibility company for real estate agents, and it builds magazine-grade, high-end agent websites as clean data sources for Google and AI.

Plan on six to twelve months to full strength. We guarantee page 1 of Google, the top 20 agents in your market, within 12 months. Plans carry a 12-month commitment. We never promise a number of deals.

Find out what Google and AI can see about you

Picture next spring: a seller types four words at her kitchen table, reads your reviews, and has decided before your phone rings. You did not buy that lead. You earned it. Sellers call you. Not you calling sellers.

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CINC and Lofty are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by either. Features may change; confirm current details with each company. Client results come from published BulletProof case studies, are individual and are not a guarantee for any market. REALTOR® is a registered trademark of the National Association of REALTORS®.