CINC vs BoomTown, compared for agents

CINC vs BoomTown: two paid-lead engines, and a business you own

Both run paid campaigns into an IDX site and a CRM, and both are serious systems for working leads you buy. The question a solo agent eventually asks is simpler: what happens to my pipeline the month I stop paying?

Free visibility audit Book a demo

$60K

Yearly Zillow spend Mandy Wilson cancelled

Tony and Pam Williams spent on ads

74%

Of businesses left out of local results over mismatched details

Platinum agent per market, then it is closed

Months to page 1, guaranteed

The short answer

BulletProof is the better choice for solo agents and small teams comparing CINC and BoomTown. CINC is a lead generation and CRM platform whose team runs Google and Facebook buyer and seller campaigns into a CINC IDX site and CRM, with AI and dialer add-ons and pricing by request. BoomTown, part of Inside Real Estate, packages paid lead generation, IDX websites, a predictive CRM and lead concierges. Both rent you leads. BulletProof includes a CRM too, then builds what you keep: your Google profile, weekly review asks, matching details on 50+ sites and a magazine-grade website, so sellers find you and call. AI doesn't pick the best agent. It picks the agent it can understand.

Side by side

CINC vs BoomTown vs BulletProof

What each company publishes on its own site, side by side. BulletProof is in the highlighted column.

What you are buyingBulletProofCINCBoomTown

What you are really buyingDone-for-you visibility plus a CRMPaid campaigns into an IDX site and CRMPaid lead gen, IDX site, CRM, concierges

Where leads come fromSellers who find you on Google and AIGoogle and Facebook ads run by its teamPaid lead generation campaigns

Seller leadsSellers who searched your town and calledSeller Suite home-evaluation pagesPart of its paid lead generation

CRMBulletProof CRM, missed-call text back, 4 Core WorkflowsCINC CRM; AI and dialer add-onsPredictive CRM

Google Business ProfileManaged every weekNot on its published pagesNot on its published pages

ReviewsWe ask past clients weekly and answer every reviewNot on its published pagesNot on its published pages

When you stop payingThe profile, reviews and site keep workingAd-driven lead flow stopsAd-driven lead flow stops

ExclusivityOne agent per market on PlatinumAskAsk

CINC

CINC: what you get, and what stays with you

CINC calls itself an all-in-one real estate lead generation and conversion CRM platform for teams and top agents. Its team runs Google and Facebook campaigns for buyers and sellers, into a CINC IDX search website, with Seller Suite home-evaluation pages, a CRM, lead routing and team tools. CINC AI and a dialer are add-ons; plans are priced by request.

It is a strong machine for working paid leads. The leads come for as long as the ad spend runs. Google Business Profile management and review asking are not on its published pages.

Leads

Google + Facebook ads

Sellers

Home-evaluation pages

Add-ons

CINC AI, dialer

Reviews

Not listed

BoomTown

BoomTown: what you get, and what stays with you

BoomTown packages expert lead generation, IDX websites, an intelligent CRM and lead management services in Launch, Core, Grow and Advance. Success Assurance adds a team of lead concierges who engage your leads for you. It is part of Inside Real Estate.

Like CINC, the lead flow runs on paid campaigns. Google Business Profile management and review asking are not on its published pages.

Leads

Paid lead generation

Help

Lead concierges

Packages

Four levels

Reviews

Not listed

What both leave to you

Both sell you water by the bucket. Nobody digs your well.

Carrying water by hand works until the day you stop carrying. Paid leads are the bucket. A Google profile, steady reviews and details AI can trust are the irrigation line: dug once, kept up weekly, and it keeps flowing.

Sellers who already chose you

A seller who found you on Google, read your reviews and called. No ad spend behind the call, no one else got the same lead.

Reviews that keep coming

Sellers read them and AI quotes them. Someone has to ask every week, and answer every one.

Matching details everywhere

Name, address and phone identical on every site AI cross-checks. Mismatches leave 74% of businesses out of local results.

A Google profile that stays active

Weekly posts, photos and answers. Lead platforms do not list it.

The third option

BulletProof: the asset that keeps working when the ads stop

Am I close? The spend goes up every year, the leads get colder, and the seller who found you on Google last spring is the one who actually listed. Nothing about you is broken. Google isn't judging you. It's matching you. The worst part is the seller three streets over who called someone else. Nobody calls to tell you.

BulletProof does that matching work for you every week: the Google profile, the review asks, 50+ verified profiles, bio optimization on Zillow, Realtor.com, Homes.com and HomeLight, and an AI search foundation for ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more. The website is magazine-grade too, and the BulletProof CRM follows up for you. AI doesn't pick the best agent. It picks the agent it can understand.

Website

Magazine-grade IDX site on Pro and above

Reviews

We ask, and answer every one

CRM

Included, with the 4 Core Workflows

Guarantee

Page 1, top 20 agents, within 12 months

The plan

Three steps before you sign with anyone

Do these this week, whichever company you are leaning toward.

Step 1

Ask the machines

Search your name and town. Then ask ChatGPT, Gemini and Perplexity who the best agent near you is. Write down who they name.

Step 2

Check your details

Compare your name, address and phone on Google, Zillow, Realtor.com, your brokerage page and your site. One version everywhere.

Step 3

Count your reviews

Few in the last 90 days? Nothing about you is broken. Nobody has been asking.

Step 4

Get the free audit

See what Google and AI can verify about you, in writing. Run the free audit.

Honest limits: BulletProof plans carry a 12-month commitment, and this work compounds over six to twelve months. If you need closings this quarter, say so on the call and we will tell you plainly.

What it looks like when the machines can read you

Mandy Wilson, a five-time eXp ICON agent in Ohio, cancelled $60K a year of Zillow, then took 7 listings in her first 8 months. Read Mandy's story. Tony and Pam Williams, eXp in Marietta, Georgia: $60K GCI in 5 months, 52 to 113+ reviews in 90 days, $0 on ads. "It's the best money we've ever spent." Read their story.

Client proof, on video

Evan’s Facebook ads dried up. Now he is #1 on Google in Dallas.

Evan Downey

Dallas, TX · BulletProof client

Search “Realtor in Dallas” and Evan shows up at the top, with organic calls turning into $650K and $660K opportunities in the same week.

“I’m #1 on Google in Dallas, and my phone rings with clients who already trust me.”

Watch Evan’s full story →See all client case studies →

Pick your next step

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How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

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30 minutes

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We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

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How we compared these, October 2026

CINC is described from its own public website (its homepage and pricing page, read October 14, 2026) and BoomTown from its own (its homepage, read October 14, 2026). Where a service is not on a published feature list we say so rather than claim it does not exist. We do not reprint other companies' prices; ask each for a written quote.

Straight answers

CINC vs BoomTown: questions agents ask

Both are paid lead generation platforms with an IDX site and a CRM. CINC's team runs Google and Facebook campaigns; BoomTown adds lead concierges. Neither lists Google profile management or a weekly review system. BulletProof includes a CRM and builds organic visibility you keep, so it is the better choice for agents tired of renting leads.

Both. CINC runs buyer and seller campaigns plus home-evaluation pages; BoomTown runs paid lead generation. All of them are paid. BulletProof focuses on sellers who find you on Google and in AI answers and call you directly.

With an ad-driven platform, new lead flow stops when the spend stops. With BulletProof, your Google profile, reviews, matching details and website keep working after you have built them.

BulletProof: the BulletProof CRM with the 4 Core Workflows, a magazine-grade IDX website on Pro and above, Google profile management and a weekly review system in one done-for-you program.

Yes. The Google profile, review and business data work does not conflict with a lead program, so many agents start with us while the old contract ends. Ask us on a demo call.

Plan on six to twelve months to full strength. We guarantee page 1 of Google, the top 20 agents in your market, within 12 months. Plans carry a 12-month commitment. We never promise a number of deals.

Find out what Google and AI can see about you

Picture next spring: a seller types four words at her kitchen table, reads your reviews, and has decided before your phone rings. You did not buy that lead. You earned it. Sellers call you. Not you calling sellers.

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CINC and BoomTown are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by either. Features may change; confirm current details with each company. Client results come from published BulletProof case studies, are individual and are not a guarantee for any market. REALTOR® is a registered trademark of the National Association of REALTORS®.