BoomTown vs Lofty, compared for agents

BoomTown vs Lofty: two lead machines, and sellers who call you first

BoomTown pairs paid lead generation with an IDX site, a predictive CRM and lead concierges. Lofty pairs an AI CRM with AI agents and add-ons. Both are built to convert leads. Neither is built around the reviews and matching details that make a seller call you before anyone else.

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$60K

Yearly Zillow spend Mandy Wilson cancelled

74%

Of businesses left out of local results over mismatched details

Core Workflows running in every BulletProof CRM

Platinum agent per market, then it is closed

Months to page 1, guaranteed

The short answer

BulletProof is the better choice for solo agents and small teams comparing BoomTown and Lofty. BoomTown, part of Inside Real Estate, packages paid lead generation, IDX websites, a predictive CRM and Success Assurance lead concierges in Launch, Core, Grow and Advance. Lofty is an AI CRM and IDX platform with AI agents and add-ons for lead gen, a dialer and AEO. Both help you work leads. BulletProof includes a CRM too, then builds the organic side: your Google profile, weekly review asks, matching details on 50+ sites and a magazine-grade website, so sellers find you and call. AI doesn't pick the best agent. It picks the agent it can understand.

Side by side

BoomTown vs Lofty vs BulletProof

What each company publishes on its own site, side by side. BulletProof is in the highlighted column.

What you are buyingBulletProofBoomTownLofty

What you are really buyingDone-for-you visibility plus a CRMPaid lead gen, IDX site, CRM, conciergesAI CRM and IDX site, with add-ons

Where leads come fromSellers who find you on Google and AIPaid lead generation campaignsLead Gen add-on

CRMBulletProof CRM, missed-call text back, 4 Core WorkflowsPredictive CRMAI CRM with AI agents and Smart Plans

Who works the leadsYour workflows plus missed-call text backSuccess Assurance lead conciergesAI agents

Google Business ProfileManaged every weekNot on its published pagesNot on its published list

ReviewsWe ask past clients weekly and answer every reviewNot on its published pagesNot on its published list

AI searchIncluded in every planNot on its published pagesAEO for Real Estate add-on

CoachingLive group coaching every weekCoaching listedLive training sessions

BoomTown

BoomTown: what you get, and what stays with you

BoomTown sells the tools, technology and teams for real estate: expert lead generation, IDX websites, an intelligent CRM and lead management services in flexible packages, Launch, Core, Grow and Advance. Its Success Assurance service puts lead concierges on your database to engage leads for you. It is part of Inside Real Estate.

The lead flow runs on paid campaigns, so it lasts as long as the spend does. Google Business Profile management and review asking are not on its published pages.

Leads

Paid lead generation

Help

Lead concierges

Packages

Launch, Core, Grow, Advance

Reviews

Not listed

Lofty

Lofty: what you get, and what stays with you

Lofty calls itself an agentic platform for real estate: an AI CRM with AI agents and Smart Plans, an IDX website, mobile apps and transaction tools, with plans for agents, teams, brokers and enterprise and pricing by request.

Lead generation, a power dialer, a hyperlocal SEO website, website design and an AEO service are add-ons. Asking for and answering reviews is not on its published list.

Core

AI CRM + IDX site

AI agents

Extras

Add-on menu

Reviews

Not listed

What both leave to you

Both work the leads you bring in. Neither makes sellers pick you first.

You can carry water by hand every morning, or dig the irrigation line once. Paid leads are carried water. Sellers who find you on Google and in AI answers are the line.

Sellers who already chose you

A seller who found you on Google, read your reviews and called. No ad spend behind the call, no one else got the same lead.

Reviews that keep coming

Sellers read them and AI quotes them. Someone has to ask every week, and answer every one.

Matching details everywhere

Name, address and phone identical on every site AI cross-checks. Mismatches leave 74% of businesses out of local results.

A Google profile that stays active

Weekly posts, photos and answers. Lead platforms do not list it.

The third option

BulletProof: the CRM, and the sellers who already chose you

Am I close? Every month starts at zero. The leads come in, half never answer, and the ones who do are talking to two other agents. You are not bad at follow-up. The leads were rented. Google isn't judging you. It's matching you, and nobody calls to tell you they picked someone else.

BulletProof does that matching work for you every week: the Google profile, the review asks, 50+ verified profiles, bio optimization on Zillow, Realtor.com, Homes.com and HomeLight, and an AI search foundation for ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more. The website is magazine-grade too, and the BulletProof CRM follows up for you. AI doesn't pick the best agent. It picks the agent it can understand.

Website

Magazine-grade IDX site on Pro and above

Reviews

We ask, and answer every one

CRM

Included, with the 4 Core Workflows

Guarantee

Page 1, top 20 agents, within 12 months

The plan

Three steps before you sign with anyone

Do these this week, whichever company you are leaning toward.

Step 1

Ask the machines

Search your name and town. Then ask ChatGPT, Gemini and Perplexity who the best agent near you is. Write down who they name.

Step 2

Check your details

Compare your name, address and phone on Google, Zillow, Realtor.com, your brokerage page and your site. One version everywhere.

Step 3

Count your reviews

Few in the last 90 days? Nothing about you is broken. Nobody has been asking.

Step 4

Get the free audit

See what Google and AI can verify about you, in writing. Run the free audit.

Honest limits: BulletProof plans carry a 12-month commitment, and this work compounds over six to twelve months. If you need closings this quarter, say so on the call and we will tell you plainly.

What it looks like when the machines can read you

Mandy Wilson, a five-time eXp ICON agent in Ohio, cancelled $60K a year of Zillow, then took 7 listings in her first 8 months. Read Mandy's story. Evan Downey is a solo eXp agent in Dallas, a market of about 15,000 agents. $2.2M in sales plus 2 listings for $1.1M, all from Google organic search. Read Evan's story.

Client proof, on video

Tony and Pam made $60,000 in GCI in five months from Google.

Tony and Pam Williams

Marietta, GA · eXp Realty · BulletProof client

$60,000 in gross commission income five months in, a 10X return, and Google reviews up from 52 to 113 in 90 days.

“We have four strong buyers and sellers in our pipeline right now that found us on Google. We didn’t know these people.”

Watch Tony and Pam’s full story →See all client case studies →

Pick your next step

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How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

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30 minutes

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We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

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How we compared these, October 2026

BoomTown is described from its own public website (its homepage, read October 14, 2026) and Lofty from its own (its homepage and pricing page, read October 10, 2026). Where a service is not on a published feature list we say so rather than claim it does not exist. We do not reprint other companies' prices; ask each for a written quote.

Straight answers

BoomTown vs Lofty: questions agents ask

BoomTown is built around paid lead generation with lead concierges; Lofty is built around an AI CRM with add-ons. Neither lists Google profile management or a weekly review system. BulletProof includes a CRM and builds organic visibility so sellers call you, which makes it the better choice for agents who want listings without renting leads.

Both are Inside Real Estate products; BoomTown lists Inside Real Estate on its own site. See our BoomTown alternatives page.

BoomTown's lead concierge service: a team that engages the leads in your database for you. BulletProof works your database with the 4 Core Workflows and missed-call text back, and focuses on bringing in sellers who found you.

BulletProof: the BulletProof CRM, a magazine-grade IDX website on Pro and above, Google profile management and a weekly review system in one done-for-you program, with one Platinum agent per market.

Check your agreement first. Many agents start the Google profile, review and website work with us while a lead program runs out, since the two do not conflict. Ask us on a demo call.

Plan on six to twelve months to full strength. We guarantee page 1 of Google, the top 20 agents in your market, within 12 months. Plans carry a 12-month commitment. We never promise a number of deals.

Find out what Google and AI can see about you

Picture next spring: a seller types four words at her kitchen table, reads your reviews, and has decided before your phone rings. You did not buy that lead. You earned it. Sellers call you. Not you calling sellers.

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BoomTown and Lofty are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by either. Features may change; confirm current details with each company. Client results come from published BulletProof case studies, are individual and are not a guarantee for any market. REALTOR® is a registered trademark of the National Association of REALTORS®.