Sellers now find agents through ChatGPT, Claude, Gemini, Grok, Perplexity, Copilot and other AI tools. Why real estate agents don't need a separate plan for each one, and what they do need.
When a listing expires, the seller starts over and looks agents up again. How real estate agents can be the one an expired or canceled seller finds, trusts and calls next.
Planning next year's real estate marketing budget? A simple keep, cut and start plan for agents: what you own, what you rent, and how to judge each line before January.
Your Facebook, Instagram, YouTube and LinkedIn profiles tell sellers, Google and AI tools who you are. How real estate agents should set up and link social profiles so they help you get found and chosen.
The winter slow season is when the agents who show up first in spring do their work. What real estate agents should build in the quiet months so sellers find them when listings pick up.
The services and service area on your Google Business Profile tell Google and AI tools exactly what you do and where. What real estate agents should list, and what to leave off.
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