An SEO and AI visibility agency for real estate agents only

Real estate SEO agency: most know search, few know real estate

A general SEO agency treats you like a dentist with a for-sale sign. A real estate SEO agency should know how sellers pick an agent: the map pack, the reviews, the brokerage details, the town pages and now the AI answer. Here is what a good one does every week, the red flags, and how we work.

100%
Of our clients are real estate agents and teams
U.S.
Based VIP Manager on Premium and Platinum
Weekly
Group coaching calls on every plan
1
Platinum agent per market
2022
Year we started doing this for agents
The short answer

A real estate SEO agency should work only with agents and cover both Google and AI answers: your Google Business Profile, reviews, matched business data, a website with town pages, content and press, plus how ChatGPT, Gemini and Google's AI describe you. It should show you the weekly work and let you keep your profiles. BulletProof Real Estate Agent (joinbulletproof.com) is that kind of agency, with plans from $399 a month and one Platinum agent per market.

What goes wrong with the wrong agency

Monthly invoices, vague reports, no new sellers

Agents usually find out they hired the wrong agency six months in. The report is full of charts, the Google profile has not changed, the reviews are the same and no one can say which seller found you.

The root cause is that most agencies sell SEO to every kind of business. They optimize a website and stop. In real estate the website is one piece, and often not the one a seller sees first.

The other trap is lock-in: an agency that owns your domain, your profile or your content, so leaving means starting over. Ask before you sign.

Agents only
Who an agency should specialize in
Weekly
How often you should see real work
Yours
Who should own your Google profile
Free
Visibility audit at joinbulletproof.com/ai-audit

What BulletProof runs for you

What a real estate SEO agency should do every week

Use this as a checklist against any agency, including us.

01 · Google

Run your Google Business Profile

Posts, photos, categories, areas and review replies, so you look active in the map pack.

02 · Reviews

Keep reviews coming

A weekly ask rhythm with requests ready to send, not a one-time blast.

03 · Identity

Match your business data

Name, brokerage, address and phone identical across 50+ sites, so engines trust it is you.

04 · Pages

Build pages engines quote

A website with structured data and a page for each town you sell in, written in plain answers.

05 · Accountability

Show the work and coach you

Weekly group coaching, a CRM so calls are caught, and on Premium and Platinum a U.S.-based VIP Manager who owns your plan.

Side by side

Real estate SEO agency or general SEO agency

Both send invoices. Only one knows how a seller picks an agent.

What happensBulletProofTypical general SEO agency
ClientsReal estate agents and teams onlyAny local business
Google Business ProfileManaged every weekOften out of scope
ReviewsWeekly rhythm built into the planNot included
WebsiteIDX site with town pages and structured dataGeneric site audit
AI answersBuilt for ChatGPT, Gemini, Perplexity and Google AINot considered
SupportGroup coaching, CRM and a VIP Manager on PremiumMonthly report email

The plan

What working with us looks like

The first 90 days with BulletProof as your agency.

Week 1

Live onboarding

A live walkthrough of your dashboard, system and plan, and access to your Google profile as a manager.

Weeks 2 to 6

Foundation

Profiles matched, Google profile cleaned up, review asks rolling, CRM on. Premium adds seven weekly launch meetings with your VIP Manager.

Weeks 7 to 12

Pages and content

Website, town pages, blogs and press going live depending on plan.

Ongoing

Weekly work, monthly strategy

Weekly coaching calls on every plan, monthly strategy sessions on Premium and Platinum.

Honest constraint: any agency that guarantees a #1 ranking is guessing. A good agency guarantees the work, shows it to you and tells you plainly what it cannot control.

Proof

Agents ranking with us now

Evan Downey is a solo agent in Dallas, a market with more than 10,000 agents. He ranked first on Google (August 2026 check) for “Realtor in Dallas” and has earned about $250,000 in commission from clients who found him on Google and ChatGPT. Read Evan's story.

Mark Lynch of RE/MAX Synergy in Bedford, New Hampshire ranked #1 for Bedford Realtor searches in our August 2026 Google ranking check. His profiles, backlinks and listings on the sites that matter are all done for him. Read Mark's story.

Tony and Pam Williams in Acworth, Georgia have 151 Google reviews, and in our August 2026 Google ranking check they ranked #2 for Acworth Realtor searches.

#1
Evan Downey for Realtor in Dallas, August 2026 check
#1
Mark Lynch for Bedford Realtor searches, August 2026 check
#2
Tony and Pam Williams for Acworth Realtor searches, August 2026 check
$250K
Evan Downey's commission from Google and ChatGPT clients

Client proof, on video

Mark went from hard to find to page 1 of Google.

Mark Lynch
RE/MAX Synergy, New Hampshire · BulletProof client

Optimized profiles, backlinks and listings on the sites that matter, all done for him.

“Being on page 1 of Google makes me proud and it helps my confidence level, just like yeah, I'm a player.”

Pick your next step

30-second scan

Free AI visibility audit

When a seller asks ChatGPT, Gemini or Google AI Mode to name a great agent, does your website make the list? Find out free, no signup.

Run my free audit
Free live training

Sellers Call You™

How 1,000+ agents got found on Google, ChatGPT and AI, so homeowners ready to sell call them first. Live on Zoom every weekday at 7 PM Eastern.

Save my free seat
30 minutes

Book a demo

We pull up your market live and show you exactly what Google and AI see when a seller searches for an agent in your city. No hard sell.

Book my demo
Red flags when you interview an agency

1. They also do SEO for plumbers and dentists. 2. They guarantee a #1 ranking. 3. They will not touch your Google Business Profile. 4. They own your domain or profile. 5. They cannot name an agent in a market like yours who ranks with them today.

Before you hire an agency

Six questions to ask a real estate SEO agency

Ask us too.

Who
Do you only work with real estate agents, or with any local business?
What
Exactly what will you do every week, and can I see it?
Google
Do you manage my Google Business Profile and reviews, or only my website?
AI
How will this get me named in ChatGPT and Google AI answers?
Own
If I leave, do I keep my profiles, content and domain?
Proof
Which agents in a market like mine are ranking with you right now?

Straight answers

Real estate SEO agency questions

It runs the places sellers find agents: your Google Business Profile, reviews, business listings, website and town pages, content and press, and increasingly how AI engines like ChatGPT describe you. The best ones work only with agents.
Pick one that works only with agents, manages your Google profile and reviews, covers AI answers, shows you weekly work, lets you keep your profiles and can name an agent ranking with them in a market like yours.
It varies widely. BulletProof plans run from $399 to $3,999 a month depending on whether you need the foundation, a website, done-for-you content or market exclusivity. See joinbulletproof.com/pricing.
Yes, and more. BulletProof is the AI visibility company for real estate agents: we run SEO, Google, reviews and AI visibility, build magazine-grade websites and provide the CRM and coaching around them.
It should. AI engines check the same things Google does, plus mentions on trusted sites. Ask how the agency checks how you appear in ChatGPT, Gemini, Perplexity and Google AI Overviews.
On Platinum, BulletProof works with one agent per market, so your agency is not also working for the agent down the street.
Who this is built for

Agents and teams who have been burned by a general SEO agency, or are hiring one for the first time and want to know what good looks like.

Interview us like you would any agency

Run the free visibility audit, then book a demo and ask us the six questions above with your market on screen. Sellers call you.

Client results described on this page come from BulletProof clients and published BulletProof case studies, are individual, and are not a guarantee for any market. Google rankings cited are from our August 2026 Google ranking check. Plan features are as listed on our pricing page in October 2026. Google, ChatGPT, Microsoft Copilot, Claude, Perplexity, Zillow, Realtor.com, Homes.com, HomeLight, ABC, NBC and AP News are trademarks of their respective owners; BulletProof Real Estate Agent is not affiliated with or endorsed by them. REALTOR® is a registered trademark of the National Association of REALTORS®; BulletProof Real Estate Agent is not affiliated with or endorsed by NAR.

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    Suite #603, Willow Park TX 76087

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