How do sellers find Mike Hege?

They search Google or ask AI who the best Realtor in Huntersville is. One seller typed exactly that into Google, read Mike’s reviews and called him for a listing appointment.

Do AI referrals really skip the agent interview?

Mike says sometimes they do: when AI recommends you, “they literally call the first person that shows up.”

Can I get the same setup in my market?

BulletProof limits how many agents it works with in each market, with one exclusive agent per market on Platinum. Book a demo to see whether yours is still open.

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A seller typed “best realtor in Huntersville” into Google. Mike Hege popped up.

Mike Hege | Huntersville, NC

“I went on a listing appointment last week, and he found me. He just typed in Google and said, who’s the best realtor in Huntersville? And I popped up, he read the reviews, and was like, all right, let’s give this guy a chance.”

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THE CHALLENGE

Good at the job. Hard to find online.

Mike has sold homes around Charlotte and Lake Norman for more than 21 years. Years ago he collected about 150 reviews through a paid review service. None of them went to Google, so sellers searching for an agent never saw that proof.

His website ran on Luxury Presence. Switching to a company he didn’t know felt like a bet: “We migrated from Luxury Presence. We kind of took, at the time, what we thought was a risk, calculated risk with Bulletproof, just not knowing who you guys were.”

THE SOLUTION

What BulletProof runs for Mike

His website, his Google Business Profile, authority profiles and backlinks, a press release, and an AI-optimized bio, all telling Google and every major AI engine (ChatGPT, Google, Gemini, Claude, Perplexity, Copilot and more) the same facts about who he is and where he sells. Next up is a review campaign to his Compass contact list. His goal: “I’d love to have over 100, and I think I can get there pretty easy.”

Mike credits the early groundwork: “That’s some of the byproduct of Bulletproof in the beginning of doing all the backend links and all the stuff that we did a couple years ago. We were kind of way ahead of it.” AI doesn’t pick the best agent. It picks the agent it can understand.

THE RESULTS

Sellers call him first

4: Closings in six months he says came from online or AI (May 2026)
#2: For Huntersville Realtor searches in our August 2026 Google ranking check
21+ yrs: Selling real estate around Charlotte and Lake Norman

In May 2026: “I’ve actually this year, I think I’ve closed four in the past six months… One was today. It was pretty substantial, and it came directly from online and/or AI.”

He sees why those calls convert: “When AI recommends you… sometimes people don’t stop, they don’t interview. They literally call the first person that shows up.”

On a September 2026 call, Mike told us about a seller who had called his cell the week before. Mike missed the call, phoned back and asked how the man had found him. “He said, well, I just typed in Google.” That call turned into a listing appointment.

“I think that’s why I leaned all into AI, because I was like, I’m actually getting calls.”Mike Hege, Huntersville, NC

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