“This is the new billboards.” Dean Clark’s phone rings with Google organic calls.
Dean Clark | Hoboken, NJ
“The amount of Google calls and people that find us through AI right now, thank you.”
THE CHALLENGE
A top prospector running out of hours
Dean built his business on outbound prospecting, but with a growing family and a team to lead, his time was limited. “At some point you need to mix prospecting with marketing, and the new marketing is AI if you’re not getting up on those search engines.”
When Ryan Comstock told him to try BulletProof, his answer was simple: “What do I have to lose?”
THE SOLUTION
What BulletProof runs for Dean
It started with reviews: “In literally 45 days, you guys got us a review a day, and that was like 40 reviews in that short period of time.” Next came a new website, built with the schema and behind-the-scenes structure AI engines read, plus ongoing Google profile work.
THE RESULTS
Google organic, all day
- 45 days: To about 40 new Google reviews, a review a day
- #2: For “best realtor in Hoboken” on Google (Aug 2026)
- Daily: Multiple calls tagged Google organic
- 16 yrs: In business
“I could just see by my phone blowing up. I have multiple calls a day, all I keep seeing come up on the name tag is Google organic.”
In August 2026 Dean’s team showed up second when you Google “best realtor in Hoboken,” behind a team of about 100 agents. When his team cold-called one prospect, the man Googled Dean on the spot and saw him right there in the results. Dean’s verdict: “This is the new billboards.”
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