eXp Realty | Tennessee
“I am getting more just random phone calls that aren't Zillow.”
The Challenge
April Martin wanted business that didn't depend on paid portal leads. She wanted homeowners and buyers to find her directly.
The Solution
April works with BulletProof on her Google presence, including Google Local Services, and reviews her leads with her VIP manager.
The Results
April makes a habit of asking every caller how they found her. In her October 2026 call, here's what she was hearing:
A caller who said he “just Googled” her
Two people in two weeks who said they found her on ChatGPT
Google Local Services calls, at least a couple of times a week
More calls that aren't from Zillow
“They just, you know, asked Chat who was a recommended real estate agent. So it's working.”
Buyers and sellers are increasingly asking AI who to call. April is showing up in those answers.
April asks every caller how they found her. More of them now say Google or ChatGPT.
Google search visibility
Google Local Services
Visibility in ChatGPT
Regular VIP calls
In April's words: “The guy that called me yesterday, he said, ‘I just Googled you.’”
April's VIP manager meets with her to review her Google Local Services setup and what she's hearing from callers.
Topics include:
Google Local Services service area
Where callers say they found her
Regular strategy calls
“I'll ask people always, you know, ‘How did you find me?’”
BulletProof's market exclusivity is part of the service: competing agents cannot buy the same service in a protected territory. It is designed to help agents build their local position over time.
April's habit is simple: ask every caller how they found you.
“So it's working.”
What if your next client found you by asking ChatGPT?
Schedule your complimentary AI Visibility Audit and discover how BulletProof helps agents become the one Google and AI platforms recommend.
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