BulletProof Real Estate AgentExplore how Google Home Listings' national rollout impacts real estate agents and lead generation strategies.
BulletProof Real Estate AgentA major shift is happening in real estate—and the battle between Zillow and eXp represents more than a conflict between two platforms. It’s a fight for control of listings, leads, and visibility. This article breaks down what’s changing, why it matters, and how agents can protect their business by owning the one asset that platforms can’t take away: visibility.