Brand Usage
Guidelines

Everything you need to put the BulletProof name, logo, and colors in front of people correctly — whether you're an agent adding the badge to your site, a partner building a co-branded page, or a writer covering the company.

The name

The full name is BulletProof Real Estate Agent. Use it on first reference; after that, BulletProof on its own is fine. One word, two capitals — and it stays that way everywhere.

Correct
BulletProof
One word. Capital B, capital P.
Correct
BulletProof Real Estate Agent
The full name, for first reference and legal use.
Wrong
Bullet Proof
Never two words.
Wrong
Bulletproof
The second P is always capital.
Wrong
BULLETPROOF
Don't set the name in all caps in running text.
Wrong
BP
We don't use an abbreviation.
Marks and taglines. Carry the ™ the first time each appears in a piece: Sellers Call You™ and The Visibility and Conversion System™. See You At The Top! is our sign-off — use it as a closing line, not as a description of the product.

Symbol badge

The reticle-and-star badge is the symbol, not the logo. It stands in for the full lockup where a wordmark can't survive: a favicon, an app icon, a profile picture, a stamp on a listing photo. Badge and lockup are alternatives — never a pair.

Download icons
SymbolLight
BulletProof symbol on white
SymbolDark
BulletProof symbol on dark blue

Colors

Royal Blue carries the brand and Gold marks what matters. Everything else has a narrower job. Backgrounds stay predominantly white — the palette works because there's room around it.

Royal Blue · Primary#004AAD
Signature Gold · Accent#FFB215
Dark Blue · Deep type#002B64
Light Blue · Secondary#38B6FF
Gold Alt · Print & merch#F5C116
Green · Reserved#009E37
Coral Red · Reserved#FF5757
Ink · Body text#0F1A2E

Green and Coral Red are status colors — positive and negative status only. They earn their meaning by staying rare, so don't reach for them as decoration or as a third accent. Royal Blue: headlines, links, buttons, the wordmark. Gold: rules, emphasis, the descriptor line and the star. Light Blue: secondary accent, never for body text. Ink: body text — softer than pure black on screen.

Typography

Two families do all the work, both free from Google Fonts — nothing here needs a license.

Poppins Bold
AaBbCc123
HeadlinesButtonsNumbers600–700
Inter Regular
AaBbCc123
Body copyCaptionsInterface400 / 600
The logo uses a different setting from the rest of the system, and that's deliberate. The wordmark is Poppins Medium Bold with a glow; the descriptor is Hertical Bold with an echo effect. Both are locked into the artwork — you never need those fonts to use the brand, and you shouldn't set headlines in them.

How to describe us

The single sentence, if you only have room for one: BulletProof is software that makes a real estate agent the one home sellers find and contact — on Google and in AI answers.

✔️
What BulletProof is
✓A software platform, established in 2022, built for real estate agents and no one else.
✓A system that makes an agent findable in Google and in AI answers from tools like ChatGPT, Gemini, Perplexity, and Google AI Mode.
✓Owned by the agent. The visibility, the site, and the inbound contacts belong to them.
✓Inbound by design — sellers reach the agent directly, rather than the agent chasing a list.
✖️
What BulletProof is not
✕Not a lead vendor. We don't sell, resell, or broker leads, and we don't sell the same territory twice.
✕Not a brokerage. We don't hold a license, list property, or represent buyers or sellers.
✕Not a general marketing agency. Real estate agents only.
✕Not "AI-powered" as a feature label. Getting recommended by AI is the outcome we build toward, not a badge on the box.

DOs & DON'Ts

✔️
Do
✓Use the supplied files. They already contain the correct clear space.
✓Put the color logo on white and the white logo on Dark Blue or dark photography.
✓Keep the logo horizontal and at its original proportions.
✓Say what BulletProof does in plain terms: sellers find the agent and call them.
✓Ask us when a use isn't covered here. A two-line email is faster than a redo.
✖️
Don't
Logo
✕Stretch, squash, rotate, or crop the logo.
✕Recolor it, or add a stroke, drop shadow, gradient, or glow of your own.
✕Place the color logo on a busy photo or a mid-tone background where the badge loses contrast.
✕Pair the symbol badge with the full lockup, or use the badge as a bullet or a texture.
✕Rebuild the wordmark as live text, or set it in a different typeface.
✕Combine the logo with another mark to imply a partnership we haven't agreed to.

Approvals

Co-branded material, press coverage, merchandise, and anything that puts our logo next to another company's needs a quick look from us first. Send the artwork or a link and we'll come back to you. Everything on this page applies to the BulletProof name, logo, and symbol, which remain our property — following these guidelines doesn't transfer ownership or imply a partnership.

© 2026 BulletProof Real Estate Agent. All rights reserved. See You At The Top!
BulletProof